2021

NYX Awards - 2021 Silver Winner Winner

Red Lollipop Label

Entrant Company

Hubei University of Technology

Category

Design & Print / Other Design & Marketing

Client's Name

Country / Region

China

Experience Level

Internal

In this information and network era, we are often so busy communicating with each other on the screen while neglecting the little beauty around us. The Red Lollipop Label is a product that reminds us of the beauty in our lives.

I combined the little red dot symbol of the unread message reminder in the APP with the lollipop symbol. When people put the Red Lollipop Label on something worthy of attention, it is like the little red dot originally on the screen appears in our lives, reminding us that there is something as sweet as a lollipop here, waiting for our attention.

Using Red Lollipop Label, I expect to guide people to evoke the rich and tender emotions of our lives.

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