2021

NYX Awards - 2021 Silver Winner Winner: Hubei University of Technology

Red Lollipop Label

Entrant Company

Hubei University of Technology

Category

Design & Print / Other Design & Marketing

Client's Name

Country / Region

China

Experience Level

Internal

In this information and network era, we are often so busy communicating with each other on the screen while neglecting the little beauty around us. The Red Lollipop Label is a product that reminds us of the beauty in our lives.
I combined the little red dot symbol of the unread message reminder in the APP with the lollipop symbol. When people put the Red Lollipop Label on something worthy of attention, it is like the little red dot originally on the screen appears in our lives, reminding us that there is something as sweet as a lollipop here, waiting for our attention.
Using Red Lollipop Label, I expect to guide people to evoke the rich and tender emotions of our lives.

2021
Advertising
NYX Awards 2021 Winner -  RealSweet® Vidalia® Onions - The Season Begins , CMO | Shuman Farms
silver
winner

Entrant Company

CMO | Shuman Farms

Category

Advertising / Advertising Campaign

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Jazz Quilt, Paul Gregory Media
silver
winner
Rotary Club of Naperville

Entrant Company

Paul Gregory Media

Category

Pro Bono / Pro Bono

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - ByDzyne Branding (Digital/ Travel/ Wellness), ByDzyne
silver
winner

Entrant Company

ByDzyne

Category

Integrated Marketing / Product Branding

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - for the love of life, Parnaso
silver
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Broadcast / Television / Other

Country / Region

Spain