2021

NYX Awards - 2021 Silver Winner Winner: Hubei University of Technology

Red Lollipop Label

Entrant Company

Hubei University of Technology

Category

Design & Print / Other Design & Marketing

Client's Name

Country / Region

China

Experience Level

Internal

In this information and network era, we are often so busy communicating with each other on the screen while neglecting the little beauty around us. The Red Lollipop Label is a product that reminds us of the beauty in our lives.
I combined the little red dot symbol of the unread message reminder in the APP with the lollipop symbol. When people put the Red Lollipop Label on something worthy of attention, it is like the little red dot originally on the screen appears in our lives, reminding us that there is something as sweet as a lollipop here, waiting for our attention.
Using Red Lollipop Label, I expect to guide people to evoke the rich and tender emotions of our lives.

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
silver
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - The Worse Date Ever, BET Digital
silver
winner

Entrant Company

BET Digital

Category

Design & Print / Character Design / Cartoon / Icon

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - Sun, Parnaso
silver
winner
Energy Plus
Sun

Entrant Company

Parnaso

Category

Broadcast / Television / Branding

Country / Region

Spain

2021
Commercials / Marketing
NYX Awards 2021 Winner - TORO , Yamamoto Agency
silver
winner
The TORO Company

Entrant Company

Yamamoto Agency

Category

Commercials / Marketing / Home Living

Country / Region

United States