Positive Reef Initiative - Environmental Conservation

Positive Reef Initiative was founded to raise awareness of coral reef depletion.
These delicate ecosystems we don\'t see every day impact our lives and need to be protected. By unveiling the beauty and threats the world\'s coral reefs face, we want to present ways how everyone can help to preserve them by changing their habits.
We aim to bring the beauty of a coral reef into every household via an engaging social media campaign that shows everyone the beauty of the oceans and shares how everyday habits harm underwater ecosystems.
EverCare founded the initiative in order to allow the creation of reef-friendly sun care products while at the same time having a positive contribution to stop coral reef damage and promote its restoration. Offering coral reef-safe ingredients is not enough to help with the current problems coral reefs are facing. Therefore, Positive Reef Initiative founded by Evercare has put forth a set of commitments that will have a positive impact on protecting and restoring coral reefs.
The social media campaign highlights the impact human activity has on coral reefs and what consequences unhealthy reefs have for our lives. By keeping this campaign online without using any additional resources and calculating not only the carbon emissions but supporting certified projects, this campaign is not only for a greener future but a green initiative itself.
As a company, EverCare and the Positive Reef Initiative monitor travel both as employees and through personal travel to calculate the total emissions. They then offset this through the contribution of Certified Emission Reductions (CERs), a type of carbon offset measured in tons of CO2 equivalent, to support UNFCCC certified projects.
One of the major contributing factors to coral destruction is environmental change, in particular global warming. Addressing this is part of a solution and looking critically at reducing our carbon footprint is thereby important. As such, we have chosen to contribute through the United Nations Carbon Offset Platform. This platform features certified projects that reduce, avoid or remove greenhouse gas emissions from the environment.