Virtual Tasting Flight of Services

As an alternative to in-person meetings (due to the coronavirus pandemic), we developed a specialized deliverable for marketing our brewery-specific insurance coverage to potential customers.

Craft Beer Breweries were mailed a double-sided flyer that was printed on a specialty paper made of hops, malt and yeast—the same ingredients used to make beer.

To highlight the services we provide, we mimicked a \\\"beer tasting flight\\\": each mock beer was named after a service we wanted to promote. The recipient scans a QR Code adjacent to each beer to \\\"taste the details\\\". The potential customer is then directed to separate landing pages for each service they \\\"taste\\\". Each page dives deeper into the selected offering and provides the option to email us for more information.

This beer concept was enriched further by our copywriting. For example, in this \\\"virtual flight of services\\\", one of the offerings available \\\"to taste\\\" is our \\\"Smartphone Solutions\\\" with \\\"Flavor Notes of Speed and Personalized Care\\\".

This campaign promoted our brand through a clever marriage of print design and digital marketing.