2021

NYX Awards - 2021 Silver Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Public Relations

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Featured Media

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Commercials / Marketing
NYX Awards 2021 Winner - TORO , Yamamoto Agency
silver
winner
The TORO Company

Entrant Company

Yamamoto Agency

Category

Commercials / Marketing / Green / Eco-Friendly

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - The Difference Between Direct Selling And Pyramid Scheme, QNET
silver
winner

Entrant Company

QNET

Category

Social Video / Informational

Country / Region

Singapore

2021
Integrated Marketing
NYX Awards 2021 Winner - RAD , Limelight Beverages
silver
winner
Alosta Brewing Co.

Entrant Company

Limelight Beverages

Category

Integrated Marketing / Product Branding

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - 1.8M new subscribers to mobile operator’s streaming service, Upstream
silver
winner

Entrant Company

Upstream

Category

Marketing Effectiveness / Mobile Campaign

Country / Region

United Kingdom