2021

NYX Awards - 2021 Silver Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Public Relations

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Advertising
NYX Awards 2021 Winner - Don't Shortchange Education, Arrow Communications Group
silver
winner
Ontario Secondary School teachers' Federation

Entrant Company

Arrow Communications Group

Category

Advertising / AD (Single)

Country / Region

Canada

2021
Broadcast / Television
NYX Awards 2021 Winner - Think of Your Neighbors, Safe Community Project
silver
winner
Safe Community Project

Entrant Company

Safe Community Project

Category

Broadcast / Television / Public Interest / Awareness

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Angel's Share, Miami Ad School Hamburg
silver
winner
Hennessy

Entrant Company

Miami Ad School Hamburg

Category

Integrated Marketing / Cause Marketing

Country / Region

Bulgaria

2021
Advertising
NYX Awards 2021 Winner - Big Men. Short Shorts., LP/AD
silver
winner
Toronto Arrows RFC

Entrant Company

LP/AD

Category

Advertising / Billboard

Country / Region

Canada