Longwood at Oakmont Digital Campaign

Longwood at Oakmont is a not-for-profit retirement community sponsored by Presbyterian SeniorCare network. Longwood at Oakmont is a part of the growing senior living industry and is in Oakmont, Pennsylvania and is dedicated to enriching the lives of its residents by providing a full range of quality support services and health care which promote individual dignity, security, wellness and independence. Longwood at Oakmont came to us asking to increase their online presence and drive traffic to their website. The overall goal was to increase census, by completing goals on their website. Bluespire provided a strategic digital campaign that included SEO, local SEO, PPC, and digital display. Throughout the year, the team optimized individual tactics to increase results. The goals of this campaign were to drive traffic to their website that will convert to leads by completing a goal on the website. Overall, driving an increase in census. One of the challenges included, competing in the marketplace for key senior living terms and keep CPI down. Assisted living is called personal care in Pennsylvania, so a challenge was making sure the prospects were educated with the right message. Finally, another challenge was ensuring that all Google optimizations and restrictions were up to date whenever an update was made through Google. By A/B testing ads, updating ad extensions and dynamic search ads, among other optimizations, the campaign success increased from the previous year. There was a 7% click through rate increase, 17.5% overall sessions increase, and 372% goal completion increase.