Your Comeback Team

Prairie Cardiovascular is a national leader in quality, compassionate, comprehensive cardiovascular care as well as innovative diagnostic procedures to treat heart disease. 100% of Prairie’s patients are immunocompromised, so when COVID-19 became a reality, Prairie Cardiovascular had no choice but to serve their patients virtually whenever possible. The health risk of these patients was paramount, and staying in contact with them would be vital to their survival. Faced with the issue of how to communicate these new processes, the Prairie Cardiovascular team came to us asking for a plan of action that needed to be in market within 24 hours. Because we had worked with Prairie on their campaigns over the year previous to the pandemic, we were prepared. During our photo and video shoots throughout that time, we had saved unused footage of the specialists ready to become an integrated campaign. We created the first spot and placed print ads, billboards and developed an animated video reel used in a hyper targeted paid and organic social media advertising campaign for each of their 49 locations that explained virtual visits and let patients know that they weren’t going away – they were just going to have to communicate differently. The videos led to an easy-to-read landing page where patients could sign up for virtual appointments with their favorite physicians. When the time came to encourage patients to return to in-person visits, The Fource Group was asked to again develop a fast-acting campaign to have patients return to in-office visits that allow them to receive the vital tests and screenings needed to avoid heart disease and unnecessary fatalities due to preventable heart attacks. The 30-second spot was broadcast throughout an 80-county region in Central and Southern Illinois on the air, online and on social media, garnering over 3.5 million impressions, generating over 400,000 click throughs, returning Prairie to 20% above pre-Covid patient volumes.