2021

NYX Awards - 2021 Silver Winner Winner: Arrow Communications Group

Rising

Entrant Company

Arrow Communications Group

Category

Advertising / AD (Single)

Client's Name

Ontario Secondary School Teachers' Federation

Country / Region

Canada

Experience Level

Agency

Gallery

About The Entry

During the COVID-19 pandemic teachers have been forced to pivot from traditional in classroom to virtual and asynchronous teaching with little training or support. Under trying conditions to deliver quality education to students, these teachers have had to learn new skills and purchase, at their own expense, equipment that would allow them to teach effectively. This ad, Rising, captures how these everyday heroes are rising to the occasion by helping keep the lamp of learning shining brightly.

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