Universitas 2020

The primary goal of Universitas 2020 issue was to introduce the launch of the new NDMU brand in an engaging and exciting way to alumni, as well as donors, students, faculty, and staff. That presentation starts with the die-cut cover, which departs from the design of past issues. The aim was to visually represent a reveal of the new brand look that would encourage people to learn more. The cover design also marries the signature illustration (by David Plunkert of Spur Design in Baltimore) with the new tagline, “The Best You,” representing how the word “you” is filled in with the brand look. Feedback from alumni, trustees, and other stakeholders has been very positive, and many of them expressed that they liked the new design and messaging, saying that the brand feels like it captures the essence of the NDMU community.