2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

SafeScan

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Microsoft

Country / Region

India

Experience Level

Student

For most people, driving has been an integral part of their life. But as they grow older, they run a risk of losing this freedom to Dementia. It becomes potentially dangerous for them to drive as they might suddenly lose their bearings, memory, or suffer panic attacks.
Microsoft CardioLens is the breakthrough technology that has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level, etc. To ensure they don’t completely lose their right to drive, we optimize and adapt this scanner to the car’s systems.
If a person at risk of Dementia sits in the car, the lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll additionally ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.
Dementia is a complex condition with many levels and affecting many adults, just because they might be at risk, doesn’t mean they should lose their freedom.

Credits

Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
2021
Advertising
NYX Awards 2021 Winner - Don't Shortchange Education, Arrow Communications Group
silver
winner
Ontario Secondary School teachers' Federation

Entrant Company

Arrow Communications Group

Category

Advertising / AD (Single)

Country / Region

Canada

2021
Design & Print
NYX Awards 2021 Winner - Knorr 60 Years Limited Edition, CRX Design
silver
winner

Entrant Company

CRX Design

Category

Design & Print / Packaging

Country / Region

Brazil

2021
Pro Bono
NYX Awards 2021 Winner - Fordham Funeral Program Anthology, veJov Design, LLC
silver
winner
Allegheny East Conference of Seveth-day Adventists

Entrant Company

veJov Design, LLC

Category

Pro Bono / Pro Bono

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner -  Ice, Parnaso
silver
winner
Queremos Ser Su Voz

Entrant Company

Parnaso

Category

Social Video / Nonprofit

Country / Region

Spain