2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

SafeScan

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Microsoft

Country / Region

India

Experience Level

Student

For most people, driving has been an integral part of their life. But as they grow older, they run a risk of losing this freedom to Dementia. It becomes potentially dangerous for them to drive as they might suddenly lose their bearings, memory, or suffer panic attacks.
Microsoft CardioLens is the breakthrough technology that has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level, etc. To ensure they don’t completely lose their right to drive, we optimize and adapt this scanner to the car’s systems.
If a person at risk of Dementia sits in the car, the lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll additionally ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.
Dementia is a complex condition with many levels and affecting many adults, just because they might be at risk, doesn’t mean they should lose their freedom.

Credits

Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
2021
Pro Bono
NYX Awards 2021 Winner - Beach, Parnaso
silver
winner
FQT

Entrant Company

Parnaso

Category

Pro Bono / Pro Bono

Country / Region

Spain

2021
Design & Print
NYX Awards 2021 Winner - Hackers Are Lurking - Don't Let Them Get You!, BlueKai Media
silver
winner

Entrant Company

BlueKai Media

Category

Design & Print / Postcard

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Dell Technologies Center of Excellence Banner Campaign, MarketReach
silver
winner

Entrant Company

MarketReach

Category

Advertising / Online AD (Campaign)

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Exchange at Gwinnett Website, Clementine Creative Agency
silver
winner
Fuqua Development

Entrant Company

Clementine Creative Agency

Category

Website / Property / Developer

Country / Region

United States