2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

SafeScan

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Microsoft

Country / Region

India

Experience Level

Student

Gallery

About The Entry

For most people, driving has been an integral part of their life. But as they grow older, they run a risk of losing this freedom to Dementia. It becomes potentially dangerous for them to drive as they might suddenly lose their bearings, memory, or suffer panic attacks.
Microsoft CardioLens is the breakthrough technology that has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level, etc. To ensure they don’t completely lose their right to drive, we optimize and adapt this scanner to the car’s systems.
If a person at risk of Dementia sits in the car, the lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll additionally ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.
Dementia is a complex condition with many levels and affecting many adults, just because they might be at risk, doesn’t mean they should lose their freedom.

Featured Media

Credits

Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
2021
Content Marketing & Writing
NYX Awards 2021 Winner - Managing Multicultural Media Strategy, true[X]
silver
winner

Entrant Company

true[X]

Category

Content Marketing & Writing / Annual Report / CSR

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
silver
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Branded Content / Consulting

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Grifols Bloodstream Print Ad, SFC Group
silver
winner

Entrant Company

SFC Group

Category

Design & Print / AD (Single)

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Outlying Catalog Cover, Sharon and Guy
silver
winner
Seerveld Gallery

Entrant Company

Sharon and Guy

Category

Design & Print / Brochure Cover

Country / Region

United States