2021
Entrant Company
COPE Content Performance Group
Category
Audio & Podcasts / Technology
Client's Name
A1 Telekom Austria AG
Country / Region
Austria
Experience Level
Agency
#ConnectLife - the podcast by A1 informs and entertains with exciting insights from the world of digitization. Together with interesting personalities, we dive into new trends and technologies and take a look into the future.
The approx. 20-minute episodes inform, entertain, provide exciting background information on digital trends, and help people to have a say at work and among their friends. Listeners can look forward to stories of companies that are successfully living digitization, regular deep dives on new trends and technologies, and expert discussions on social issues from the digital world. Interesting personalities from the world of science, technology junkies and digital natives are brought to the microphone, as are A1 experts, customers and digitization professionals from other companies.
"A1 works on Austria's digital infrastructure every day; we accompany people with our products and services through their private everyday life as well as in their business life. With the #ConnectLife podcast, we want to share our expertise with interested parties, connect and resonate with them and dive deeper into digitization topics," says Group spokesman Michael Höfler, explaining the motivation for this new podcast.
The podcast was a complete success: targeted downloads and stream counts were exceeded by far, a lot of the listeners are subscribers - this and the long dwell time of the listeners testify to a good quality and loyalty of the listeners to the podcast.
The podcast has been released every 2 weeks since late January 2021 and is available via www.a1.net/podcast, Amazon Music, Apple Podcasts Deezer, Podigee, Spotify and via Google Podcasts.
Credits
Entrant Company
Hubei University of Technology
Category
Design & Print / Other Design & Marketing
Country / Region
China
Entrant Company
LP/AD
Category
Advertising / Billboard
Country / Region
Canada
Entrant Company
BlueKai Media
Category
Design & Print / Postcard
Country / Region
United States
Entrant Company
Preferred Employers Insurance
Category
Strategic Communications / Interactive Brand Experience
Country / Region
United States