2021

NYX Awards - 2021 Silver Winner Winner: COPE Content Performance Group

#ConnectLife - the podcast by A1

Entrant Company

COPE Content Performance Group

Category

Audio & Podcasts / Technology

Client's Name

A1 Telekom Austria AG

Country / Region

Austria

Experience Level

Agency

#ConnectLife - the podcast by A1 informs and entertains with exciting insights from the world of digitization. Together with interesting personalities, we dive into new trends and technologies and take a look into the future.

The approx. 20-minute episodes inform, entertain, provide exciting background information on digital trends, and help people to have a say at work and among their friends. Listeners can look forward to stories of companies that are successfully living digitization, regular deep dives on new trends and technologies, and expert discussions on social issues from the digital world. Interesting personalities from the world of science, technology junkies and digital natives are brought to the microphone, as are A1 experts, customers and digitization professionals from other companies.

"A1 works on Austria's digital infrastructure every day; we accompany people with our products and services through their private everyday life as well as in their business life. With the #ConnectLife podcast, we want to share our expertise with interested parties, connect and resonate with them and dive deeper into digitization topics," says Group spokesman Michael Höfler, explaining the motivation for this new podcast.

The podcast was a complete success: targeted downloads and stream counts were exceeded by far, a lot of the listeners are subscribers - this and the long dwell time of the listeners testify to a good quality and loyalty of the listeners to the podcast.

The podcast has been released every 2 weeks since late January 2021 and is available via www.a1.net/podcast, Amazon Music, Apple Podcasts Deezer, Podigee, Spotify and via Google Podcasts.

Credits

Project Manager / COPE Content Performance Group
Dr. Katrin Seidel
CEO / rca radio content austria
Alexandra Sükar
Director Group Communications A1 Telekom Austria Group
Dr. Michael Höfler
Podcast host
Martina Hammer
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