2021
Entrant Company
LP/AD
Category
Advertising / Billboard
Client's Name
Toronto Arrows RFC
Country / Region
Canada
Experience Level
Agency
Rugby isn\\\\\\\'t (yet) the main sport in Canada. But with growing interest in the sport, The Toronto Arrows R.F.C., Canada\\\\\\\'s professional rugby union club, want to draw in new fans. So in order to help with that aim, LP/AD put together a copy-driven \\\\\\\"explainer\\\\\\\" campaign, which hopes to explain to new fans what Rugby is all about. And do that in an eye-catching and provocative way to draw immediate attention.
The campaign\\\\\\\'s showcase touch points are large-format OOH in and around Toronto, Canada. However, there is a digital component that explores more of the copy.
Credits
Entrant Company
Global - The Media & Entertainment Group
Category
Audio & Podcasts / Commercial Single
Country / Region
United Kingdom
Entrant Company
QA Graphics
Category
Non-Broadcast / Motion Graphics
Country / Region
United States
Entrant Company
David Kerr Design Inc.
Category
Website / Consulting
Country / Region
United States
Entrant Company
CTI Digital
Category
Website / Website / Other
Country / Region
United Kingdom