2021
Entrant Company
LP/AD
Category
Advertising - Billboard
Client's Name
Toronto Arrows RFC
Country / Region
Canada
Experience Level
Agency
Rugby isn\\\\\\\'t (yet) the main sport in Canada. But with growing interest in the sport, The Toronto Arrows R.F.C., Canada\\\\\\\'s professional rugby union club, want to draw in new fans. So in order to help with that aim, LP/AD put together a copy-driven \\\\\\\"explainer\\\\\\\" campaign, which hopes to explain to new fans what Rugby is all about. And do that in an eye-catching and provocative way to draw immediate attention.
The campaign\\\\\\\'s showcase touch points are large-format OOH in and around Toronto, Canada. However, there is a digital component that explores more of the copy.
Credits
Entrant Company
veJov Design, LLC
Category
Pro Bono - Pro Bono
Country / Region
United States
Entrant Company
Graduate Management Admission Council
Category
Audio & Podcasts - Nonprofit
Country / Region
United States
Entrant Company
Preferred Employers Insurance
Category
Social Marketing / Communications - Social Public Service & Activism
Country / Region
United States
Entrant Company
WebMechanix
Category
Social Marketing / Communications - Social Ad Campaign
Country / Region
United States