2021

NYX Awards - 2021 Silver Winner Winner: LP/AD

Big Men. Short Shorts.

Entrant Company

LP/AD

Category

Advertising / Billboard

Client's Name

Toronto Arrows RFC

Country / Region

Canada

Experience Level

Agency

Rugby isn\\\\\\\'t (yet) the main sport in Canada. But with growing interest in the sport, The Toronto Arrows R.F.C., Canada\\\\\\\'s professional rugby union club, want to draw in new fans. So in order to help with that aim, LP/AD put together a copy-driven \\\\\\\"explainer\\\\\\\" campaign, which hopes to explain to new fans what Rugby is all about. And do that in an eye-catching and provocative way to draw immediate attention.
The campaign\\\\\\\'s showcase touch points are large-format OOH in and around Toronto, Canada. However, there is a digital component that explores more of the copy.

Credits

Creative Director
Erin Rodness
Copywriter
Rin Barua
Head of Planning
Sasha Zaprudska
2021
Audio & Podcasts
NYX Awards 2021 Winner - Wingmen - A Roll Call of Icons, Global - The Media & Entertainment Group
silver
winner

Entrant Company

Global - The Media & Entertainment Group

Category

Audio & Podcasts / Commercial Single

Country / Region

United Kingdom

2021
Non-Broadcast
NYX Awards 2021 Winner - Cooney Freeze Block Video , QA Graphics
silver
winner
Cooney Technologies

Entrant Company

QA Graphics

Category

Non-Broadcast / Motion Graphics

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Sterling Marketing Group website, David Kerr Design Inc.
silver
winner
Sterling Marketing Group

Entrant Company

David Kerr Design Inc.

Category

Website / Consulting

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Driving a new digital era for London Transport Museum, CTI Digital
silver
winner

Entrant Company

CTI Digital

Category

Website / Website / Other

Country / Region

United Kingdom