2021

NYX Awards - 2021 Grand Winner Winner: TrueBlue and PeopleReady

Ride to Work

Entrant Company

TrueBlue and PeopleReady

Category

Advertising / Branding

Client's Name

Country / Region

United States

Experience Level

Internal

This year, staffing leader PeopleReady launched its first-ever television commercial with the goal of increasing brand awareness. The PeopleReady ‘Ride to Work’ 30-second commercial featured two-time Indianapolis 500 champ Takuma Sato and highlighted Peopleready’s mission to connect people and work fast. Building upon PeopleReady’s sponsorship of Sato in this year’s Indy 500, the ad tied into an overall Indy 500 themed marketing campaign aimed at helping people and businesses navigate workforce challenges. Airing on NBC, streaming TV, social media and video ads, the ‘Ride to Work’ ad was met with incredible success resulting in:
• 5 million viewers on its NBC run
• 600,000 views on streaming TV, social media and video ads
• 1.1 million impressions on social media
• 1,000+ shares and retweets
• 3.2k new social account followers
• 111,000+ views of commercial by customers/prospects
• 395,000+ views by associates/jobseekers
• The ad helped to double the number of google searches for PeopleReady compared to last year

2021
Non-Broadcast
NYX Awards 2021 Winner - Athletics Promo 2021, Lavender Digital
grand
winner
Life University

Entrant Company

Lavender Digital

Category

Non-Broadcast / Sports

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Sharevision, Sharevision Ltd.
grand
winner
Sharevision Ltd.

Entrant Company

Sharevision Ltd.

Category

Website / Financial Services

Country / Region

United Kingdom

2021
Branded Content
NYX Awards 2021 Winner - Life Beyond Earth, Playdead Ltd.
grand
winner
Skidmore, Owings & Merrill

Entrant Company

Playdead Ltd.

Category

Branded Content / Animation

Country / Region

United Kingdom

2021
Content Marketing & Writing
NYX Awards 2021 Winner - Chaos Leads to Change, ACAMS
grand
winner
ACAMS Today

Entrant Company

ACAMS

Category

Content Marketing & Writing / Editorial

Country / Region

United States