Ride to Work

This year, staffing leader PeopleReady launched its first-ever television commercial with the goal of increasing brand awareness. The PeopleReady ‘Ride to Work’ 30-second commercial featured two-time Indianapolis 500 champ Takuma Sato and highlighted Peopleready’s mission to connect people and work fast. Building upon PeopleReady’s sponsorship of Sato in this year’s Indy 500, the ad tied into an overall Indy 500 themed marketing campaign aimed at helping people and businesses navigate workforce challenges. Airing on NBC, streaming TV, social media and video ads, the ‘Ride to Work’ ad was met with incredible success resulting in:
• 5 million viewers on its NBC run
• 600,000 views on streaming TV, social media and video ads
• 1.1 million impressions on social media
• 1,000+ shares and retweets
• 3.2k new social account followers
• 111,000+ views of commercial by customers/prospects
• 395,000+ views by associates/jobseekers
• The ad helped to double the number of google searches for PeopleReady compared to last year