2021

NYX Awards - 2021 Silver Winner Winner

Stock Pro Elite

Entrant Company

The House of Holloway

Category

Website - Financial Services

Client's Name

Stock Pro Elite

Country / Region

United Kingdom

Experience Level

Agency

Stock Pro Elite is a website for stock market traders of all levels. Users pay a monthly subscription with one goal in mind, to make money while learning to become a better trader. That is why behind the website is a fantastic team of researchers. To ensure users don\\\'t sign up and share the tips with all their friends, Stock Pro Elite came up with a rewards/loyalty strategy.

The team work tirelessly day and night studying the stock market, delving into research forums and listening to podcasts because they believe in their product they know members will want to tell all their friends about the website. For each person a user refers to Stock Pro Elite, they receive a £50 gift card of their choice. They also plan on hosting an annual event in a prestigious venue. Almost like an elite club with Food & Beverages, Guest speakers & Entertainment. Not only that, members can WhatsApp, call and email the analysts directly, offering a very personal service.

Conversion and retention is the key to the success of this website. In terms of functionality, members have access to an exclusive section of the websites that shows all live and historic tips. With this site, the challenge was to get the balance right and give enough information on the front end for users to want to sign up, without giving away information that only members receive. Each page has of course been designed with both the users\\\' needs and SEO in mind. It was super important for the site to feel professional, usable and trustworthy for both novice and pro traders. Since the website went live just a few short months ago Stock Pro Elite have already had an unexpected number of user sign-ups and as of yet, very little marketing has been done to push the website and because of that, we expect huge things from this site in the coming months.

Credits

Creative Director
Gemma Holloway
2021
Integrated Marketing
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Hennessy

Entrant Company

Miami Ad School Hamburg

Category

Integrated Marketing - Cause Marketing

Country / Region

Bulgaria

2021
Branded Content
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Entrant Company

BKN Creative

Category

Branded Content - Health & Wellness

Country / Region

United States

2021
Branded Content
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Entrant Company

SAPHIRA

Category

Branded Content - Real Estate

Country / Region

Ukraine

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Non-Broadcast
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National Jewish Health

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast - Public Relations

Country / Region

United States