2021

NYX Awards - 2021 Silver Winner Winner: CTI Digital

Driving a new digital era for London Transport Museum

Entrant Company

CTI Digital

Category

Website / Website / Other

Client's Name

London Transport Museum

Country / Region

United Kingdom

Experience Level

Agency

This project started with how we wireframed, tested, reiterated and focussed what the Museum had, towards what their users needed. There were some large technical challenges with features like Collections, Events Listings and Ticketing — but was it worth it?
\"Having a new and improved website is a complete game-changer for the Museum as it has allowed us to bring our collection and its fascinating stories to a global audience, with an improved user experience and focus on rich, searchable, shareable content. .\" — Harriet Burke Head of Digital Marketing at London Transport Museum
That’s all well and good but what about the numbers?
— 33% increase in visits to Collections
— 20x increase in donations (yes — really)
— 120% increase in shop revenue
TWO TAKEAWAYS
Know your users
The foundations of every project is knowing, really knowing, who your customers, visitors, clients, players or learners are. If you don\'t have these building blocks, we can help you discover who they are, and what they care about, but that will and should take time.
Bring your people along
It\'s often the case that organisations often try to assert that the website information architecture reflects the business itself. There\'s even a law for it. Stakeholder Management may sound like a form of political manipulation, it\'s another foundational piece that needs time to bring everyone along on the journey so your people understand why the website is refocussing on users needs.

Credits

Strategic Experience Director
Matt Smith
Strategic Creative Director
Gez O'Brien
Project Director
Mureed Nadir
Snr Account Director
Christina Nobbs
2021
Integrated Marketing
NYX Awards 2021 Winner - Positive Reef Initiative - Environmental Conservation, Joseph Studios
silver
winner
Positive Reef Initiative founded by EverCare

Entrant Company

Joseph Studios

Category

Integrated Marketing / Green / Eco-Friendly (NEW)

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - How To Be A Smoke Alarm Hero, Safe Community Project
silver
winner
Safe Community Project

Entrant Company

Safe Community Project

Category

Non-Broadcast / Safety

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - PURIM: FUNNY STORY, Multipleoutlet Productions & Charity Bids
silver
winner
Met Council

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Web Based Production / Event

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - for the love of life, Parnaso
silver
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Broadcast / Television / Other

Country / Region

Spain