Jack is a character in the new novel Jack Sterling and the Spear of Destiny, www.jacksterlingadventures.com. In this Instagram page, as a part of our social marketing and transmedia campaign, we brought Jack to life in a pre-quail mystery adventure told with artistically manipulated images, and shorts bursts under 258 characters, along with being a rider on a peloton exercise bike. Instagram continues to follow his adventure as he and other characters from the novel started off questing for Santa Maria but is instead lead down a path to finding a powerful relic.