2021

NYX Awards - 2021 Silver Winner Winner

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising - Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Series / Campaign
NYX Awards 2021 Winner - Corn Warriors - Season 5
silver
winner
Corn Warriors

Entrant Company

Swood Media

Category

Series / Campaign - Education

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - Rakuten Entertains Fans with 'Most Likely To' Video Series
silver
winner

Entrant Company

Rakuten Group, Inc.

Category

Social Video - Entertainment

Country / Region

Japan

2021
Advertising
NYX Awards 2021 Winner - Big Men. Short Shorts.
silver
winner
Toronto Arrows RFC

Entrant Company

LP/AD

Category

Advertising - Billboard

Country / Region

Canada

2021
Design & Print
NYX Awards 2021 Winner - Out-of-the-Box Promotional Item
silver
winner

Entrant Company

Members Trust Company

Category

Design & Print - Promotional Item

Country / Region

United States