2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Social Video
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winner

Entrant Company

Rakuten Group, Inc.

Category

Social Video / Entertainment

Country / Region

Japan

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Kettlebell Kings Social Ads, WebMechanix
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winner
Kettlebell Kings

Entrant Company

WebMechanix

Category

Social Marketing / Communications / Social Ad Campaign

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Beach, Parnaso
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winner
FQT

Entrant Company

Parnaso

Category

Pro Bono / Pro Bono

Country / Region

Spain

2021
Commercials / Marketing
NYX Awards 2021 Winner - Worth The Journey, Edge of Reason
silver
winner
Rosa Vodka

Entrant Company

Edge of Reason

Category

Commercials / Marketing / Food & Beverage

Country / Region

United States