2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Web Based Production
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winner

Entrant Company

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Category

Web Based Production / Documentary

Country / Region

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2021
Advertising
NYX Awards 2021 Winner - OPSReView (D2C) - Grandparents Make the World, Freshly Pressed
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winner

Entrant Company

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Category

Advertising / Online AD (Single)

Country / Region

United States

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Advertising
NYX Awards 2021 Winner - MAVRIK AR, Groove Jones
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winner
Callaway Golf

Entrant Company

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Category

Advertising / Point of Purchase

Country / Region

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Branded Content
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Directive Consulting

Entrant Company

Directive Consulting

Category

Branded Content / Business-to-Business

Country / Region

United States