2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Advertising
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silver
winner
Ontario Secondary School Teachers' Federation

Entrant Company

Arrow Communications Group

Category

Advertising / AD (Single)

Country / Region

Canada

2021
Mobile App
NYX Awards 2021 Winner - Sino Living App, Sino Group
silver
winner

Entrant Company

Sino Group

Category

Mobile App / Services

Country / Region

Hong Kong SAR

2021
Content Marketing & Writing
NYX Awards 2021 Winner - enzyCOPEdie, COPE Content Performance Group
silver
winner

Entrant Company

COPE Content Performance Group

Category

Content Marketing & Writing / Content Marketing / Other

Country / Region

Austria

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - Choose Your Own Adventure® Security Awareness Game, Infosec
silver
winner

Entrant Company

Infosec

Category

Immersive & Mixed Reality / Use of Interactive (Skill)

Country / Region

United States