2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Non-Broadcast
NYX Awards 2021 Winner - Benedictine University Commencement, Paul Gregory Media
silver
winner
Benedictine University

Entrant Company

Paul Gregory Media

Category

Non-Broadcast / Schools / Colleges / Universities

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Regenerative Therapy Treatments Brochure, Reinecke Design
silver
winner

Entrant Company

Reinecke Design

Category

Design & Print / Brochure

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - Nutrena ProForce Video, Yamamoto Agency
silver
winner

Entrant Company

Yamamoto Agency

Category

Web Based Production / Science & Technology

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Searching For Forever, BKN Creative
silver
winner
The Heart Gallery of Tampa

Entrant Company

BKN Creative

Category

Series / Campaign / Nonprofit

Country / Region

United States