2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Website
NYX Awards 2021 Winner - Exchange at Gwinnett Website, Clementine Creative Agency
silver
winner
Fuqua Development

Entrant Company

Clementine Creative Agency

Category

Website / Property / Developer

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
silver
winner
Corn Warriors

Entrant Company

Swood Media

Category

Series / Campaign / Education

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - The Beer Formerly Known as Annum, Alosta Brewing Co.
silver
winner

Entrant Company

Alosta Brewing Co.

Category

Design & Print / Promotional / Branding

Country / Region

United States

2021
Publications
NYX Awards 2021 Winner - Universitas 2020, Notre Dame of Maryland University
silver
winner

Entrant Company

Notre Dame of Maryland University

Category

Publications / Annual Report

Country / Region

United States