2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Media Relations / Publicity
NYX Awards 2021 Winner - Connecting people and work in an economic downturn, PeopleReady
silver
winner

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Media Response

Country / Region

United States

2021
Audio & Podcasts
NYX Awards 2021 Winner - Verbal Vibe Mode Podcast, GinneFine.Art
silver
winner
Verbal Vibe Mode

Entrant Company

GinneFine.Art

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
silver
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - THE BALL, Multipleoutlet Productions & Charity Bids
silver
winner
National Jewish Health

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Nonprofit

Country / Region

United States