2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Commercials / Marketing
NYX Awards 2021 Winner - TORO , Yamamoto Agency
silver
winner
The TORO Company

Entrant Company

Yamamoto Agency

Category

Commercials / Marketing / Green / Eco-Friendly

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Senestech ContraPest Print Ad, SFC Group
silver
winner
Senestech ContraPest

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
silver
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - The Difference Between Direct Selling And Pyramid Scheme, QNET
silver
winner

Entrant Company

QNET

Category

Social Video / Informational

Country / Region

Singapore