2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Strategic Communications
NYX Awards 2021 Winner - Nortek Reznor Video Teaser Campaign, QA Graphics
silver
winner

Entrant Company

QA Graphics

Category

Strategic Communications / Video Campaign

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - i2CEO Website, Zbra Studios
silver
winner

Entrant Company

Zbra Studios

Category

Website / Consulting

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Evolution, Wizard Films/Yuan Ze University
silver
winner
Yuan Ze University

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Branding

Country / Region

Taiwan

2021
Design & Print
NYX Awards 2021 Winner - Brooklyn Surgery Center Logo, Sharkey Advertising
silver
winner
Brooklyn Surgery Center

Entrant Company

Sharkey Advertising

Category

Design & Print / Logo

Country / Region

United States