2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School Hamburg

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

HTC Vive

Country / Region

India

Experience Level

Student

Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Creative Technologist
Justus Rosenkranz
Mentor
Philip Wogart
Mentor
Shannon Christie
2021
Integrated Marketing
NYX Awards 2021 Winner - Live Here, Buy Here, 24 Communications
silver
winner
Elmore County Economic Development Authority

Entrant Company

24 Communications

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Benedictine University Commencement, Paul Gregory Media
silver
winner
Benedictine University

Entrant Company

Paul Gregory Media

Category

Non-Broadcast / Schools / Colleges / Universities

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
silver
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Branded Content / Consulting

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Stock Pro Elite, The House of Holloway
silver
winner
Stock Pro Elite

Entrant Company

The House of Holloway

Category

Website / Financial Services

Country / Region

United Kingdom