2021

NYX Awards - 2021 Grand Winner Winner: true[X] and Mediahub

Pinterest: You Just Might Surprise Yourself

Entrant Company

true[X] and Mediahub

Category

Advertising / Online AD (Single)

Client's Name

Pinterest

Country / Region

United States

Experience Level

Internal

From sourdough recipes to DIY kitchen renovations to inventive new hairstyles, new at-home projects were all the rage during a year of quarantines and remote work. And millions of people around the world found a guide to inspiration in the form of Pinterest. But trends move fast, and there’s always something new to discover. That’s why Pinterest decided to encourage consumers to keep the inspiration party going with an innovative interactive experience that brought its favorite “boards” to their favorite streaming video services on desktop, mobile, and connected TV.
In this ad, which ran in Q3 2021, viewers of long-form streaming content could opt to reduce their commercial content by interacting with Pinterest’s content for a minimum of 30 seconds. After a short intro video, users were presented with a curated set of Pinterest boards that let them explore food, fashion, beauty, and home design trends. With flexible creative that could be refreshed to put the latest trends front and center, this campaign kept Pinterest top of mind among consumers… long after they’d eaten the last of that homemade sourdough.

2021
Website
NYX Awards 2021 Winner - Travel Store Interactive, Travel Store
grand
winner

Entrant Company

Travel Store

Category

Website / Travel

Country / Region

United States

2021
Content Marketing & Writing
NYX Awards 2021 Winner - September 11: The 20-Year Journey, ACAMS
grand
winner

Entrant Company

ACAMS

Category

Content Marketing & Writing / Feature Article

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Africa: A Continent Of Potential, APV
grand
winner

Entrant Company

APV

Category

Branded Content / Financial Services

Country / Region

Hong Kong SAR

2021
Broadcast / Television
NYX Awards 2021 Winner - A Tiny Audience, A Tiny Audience, LLC
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC

Category

Broadcast / Television / Music

Country / Region

United States