Pinterest: You Just Might Surprise Yourself

From sourdough recipes to DIY kitchen renovations to inventive new hairstyles, new at-home projects were all the rage during a year of quarantines and remote work. And millions of people around the world found a guide to inspiration in the form of Pinterest. But trends move fast, and there’s always something new to discover. That’s why Pinterest decided to encourage consumers to keep the inspiration party going with an innovative interactive experience that brought its favorite “boards” to their favorite streaming video services on desktop, mobile, and connected TV.
In this ad, which ran in Q3 2021, viewers of long-form streaming content could opt to reduce their commercial content by interacting with Pinterest’s content for a minimum of 30 seconds. After a short intro video, users were presented with a curated set of Pinterest boards that let them explore food, fashion, beauty, and home design trends. With flexible creative that could be refreshed to put the latest trends front and center, this campaign kept Pinterest top of mind among consumers… long after they’d eaten the last of that homemade sourdough.