2021
Entrant Company
Xhilarate
Category
Publications / Publication / Other
Client's Name
The Bertelsmann Foundation
Country / Region
United States
Experience Level
Agency
AI is a relevant and controversial topic that impacts philosophy, the economy, our society, and geopolitics…to name a few. Thirteen fellows contributed thought leadership pieces that fell within one of these four topic areas. Xhilarate created an overall look and feel for the compendium and applied it to the cover and to each of the 13 articles. While the goal was to create a cohesive design for the publication, we also wanted to achieve clear differentiation between each “chapter” to engage the reader with each turn of the page. The half human, half robotic cover image creates a level of excitement and anticipation before one even turns a page. As the look and feel is carried throughout the entire publication, the reader never gets bored as each chapter takes on a look of its own creating a level of excitement and anticipation. The mixed use of photography and illustration also helps to infuse excitement throughout the publication.
Credits
Entrant Company
NEXT/NOW
Category
Design & Print / Packaging
Country / Region
United States
Entrant Company
Epic Digital
Category
Marketing Effectiveness / Social Media Campaign
Country / Region
Malaysia
Entrant Company
QA Graphics
Category
Non-Broadcast / Consumer Products / Services
Country / Region
United States
Entrant Company
Sauter, Baty & Bloomquist Inc.
Category
Strategic Communications / Video Campaign
Country / Region
United States