2021

NYX Awards - 2021 Gold Winner Winner: Xhilarate

The Human Program /A Transatlantic AI Agenda

Entrant Company

Xhilarate

Category

Publications / Publication / Other

Client's Name

The Bertelsmann Foundation

Country / Region

United States

Experience Level

Agency

AI is a relevant and controversial topic that impacts philosophy, the economy, our society, and geopolitics…to name a few. Thirteen fellows contributed thought leadership pieces that fell within one of these four topic areas. Xhilarate created an overall look and feel for the compendium and applied it to the cover and to each of the 13 articles. While the goal was to create a cohesive design for the publication, we also wanted to achieve clear differentiation between each “chapter” to engage the reader with each turn of the page. The half human, half robotic cover image creates a level of excitement and anticipation before one even turns a page. As the look and feel is carried throughout the entire publication, the reader never gets bored as each chapter takes on a look of its own creating a level of excitement and anticipation. The mixed use of photography and illustration also helps to infuse excitement throughout the publication.

Credits

Creative Director / Xhilarate
Michael McDonald
Designer / Xhilarate
John Burns
Partner, Client Relationships / Xhilarate
Russ Napolitano
Main Author, Client Lead / The Bertelsmann Foundation
Emily Benson
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