Brooklyn Surgery Center New Branded Website

Brooklyn Surgery Center is a modern, state-of-the-art, multispecialty surgery center providing expert medical care in the heart of Brooklyn. It was established by a group of physicians who wanted to help meet the needs of patients who require outpatient surgery in a convenient, safe, local, neighborhood facility. It was designed for doctors, with a focus on helping them complete surgeries and procedures in a safe, timely way, supported by a strong in-house medical team. After Newsweek Ranked Brooklyn Surgery Center as #1 in Brooklyn, we were hired to create a new brand for this established ambulatory surgery center by creating a new logo, and online presence with a new branded website, SEO, email marketing and outdoor media campaign. Sharkey Advertising focused on brand development and building brand equity, in our effort to promote brand awareness, drive traffic to their website, generate new business and improve the user experience. Patients are able to fill out forms before visit. We built a new brand starting with the tag line: “The Extra Personal Touch” and created the logo icon to represent BSC (on a slant) within the icon, that also depicts a caring hand for this medical health industry. Using nurturing, insightful brand imagery, copy, design and calming color palette, we created an Informative, inviting, relatable, trustworthy dynamic new branded website that will be consistent with all marketing of Brooklyn Surgery Center.