Aeglea BioTherapeutics Corporate Website

Aeglea BioTherapeutics is a clinical-stage biopharmaceutical company developing novel medicines for people with rare metabolic disorders. 22 Fillmore worked with Aeglea on a comprehensive corporate rebrand that included the refinement of the company’s positioning strategy, the design of a new visual identity system, and the development of a new corporate website.
The website purposely strikes a balance between the company’s scientific expertise (human enzyme therapeutics) and its focus on improving the lives of patients. The “Metabolic Harmony” creative campaign featured on the homepage connects the science of balancing a person’s metabolism with the improved quality of life this brings to patients and their families.
The interior of the website goes deep into the portfolio of ongoing development programs while also highlighting the company’s culture and featuring bios of the leadership team and testimonials from employees. Separate sections for Patients & Families (including videos in English and Spanish) and Investors & Media provide specific content catered to these audience groups.
Original photography is featured throughout the site, showcasing company employees as well as patients with rare metabolic disorders (and their families).