2021

NYX Awards - 2021 Grand Winner Winner: TrueBlue and PeopleReady

Ride to Work

Entrant Company

TrueBlue and PeopleReady

Category

Advertising / Advertising Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

This year, staffing leader PeopleReady launched its first-ever television commercial with the goal of increasing brand awareness. The PeopleReady ‘Ride to Work’ 30-second commercial featured two-time Indianapolis 500 champ Takuma Sato and highlighted Peopleready’s mission to connect people and work fast. Building upon PeopleReady’s sponsorship of Sato in this year’s Indy 500, the ad tied into an overall Indy 500 themed marketing campaign aimed at helping people and businesses navigate workforce challenges. Airing on NBC, streaming TV, social media and video ads, the ‘Ride to Work’ ad was met with incredible success resulting in:
• 5 million viewers on its NBC run
• 600,000 views on streaming TV, social media and video ads
• 1.1 million impressions on social media
• 1,000+ shares and retweets
• 3.2k new social account followers
• 111,000+ views of commercial by customers/prospects
• 395,000+ views by associates/jobseekers
• The ad helped to double the number of google searches for PeopleReady compared to last year

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - ELEVATE CONDOS, PUREBLINK
grand
winner
WERNER LEUSCHNER

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality / Architecture

Country / Region

Canada

2021
Integrated Marketing
NYX Awards 2021 Winner - The Profit Hunter: A Force With Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2021
Website
NYX Awards 2021 Winner - What do you see? , Ceros
grand
winner
Getty Images

Entrant Company

Ceros

Category

Website / Business to Business

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - Havas from Home, Havas Worldwide LLC
grand
winner

Entrant Company

Havas Worldwide LLC

Category

Strategic Communications / Internal Comm Campaign

Country / Region

United States