2021

NYX Awards - 2021 Grand Winner Winner

Ride to Work

Entrant Company

TrueBlue and PeopleReady

Category

Advertising - Advertising Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

This year, staffing leader PeopleReady launched its first-ever television commercial with the goal of increasing brand awareness. The PeopleReady ‘Ride to Work’ 30-second commercial featured two-time Indianapolis 500 champ Takuma Sato and highlighted Peopleready’s mission to connect people and work fast. Building upon PeopleReady’s sponsorship of Sato in this year’s Indy 500, the ad tied into an overall Indy 500 themed marketing campaign aimed at helping people and businesses navigate workforce challenges. Airing on NBC, streaming TV, social media and video ads, the ‘Ride to Work’ ad was met with incredible success resulting in:

• 5 million viewers on its NBC run

• 600,000 views on streaming TV, social media and video ads

• 1.1 million impressions on social media

• 1,000+ shares and retweets

• 3.2k new social account followers

• 111,000+ views of commercial by customers/prospects

• 395,000+ views by associates/jobseekers

• The ad helped to double the number of google searches for PeopleReady compared to last year

2021
Website
NYX Awards 2021 Winner - PeopleReady Website: Putting Work Within Reach
grand
winner

Entrant Company

PeopleReady

Category

Website - Best User Experience

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - Unveiling a Purpose Driven Brand
grand
winner

Entrant Company

Ivanti

Category

Strategic Communications - Brand Strategy Campaign

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - #LovesLitterGenie 360 Campaign
grand
winner

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications - Social Engagement

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Berkeley Lights Website Design
grand
winner

Entrant Company

Metropolis Creative

Category

Website - Biotechnology

Country / Region

United States