2018
USPS Licensing Style Guide
Entrant Company
Clever Creative
Category
Integrated Campaign / Promotional / Branding
Client's Name
United States Postal Service
Country / Region
United States
Experience Level
The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.
Entrant Company
Perfect Accident Creative Services GmbH
Category
Television (Commercials / Broadcast / Outdoor) / Best Original Music
Country / Region
Germany
Entrant Company
ZA Studio
Category
Marketing / Promotion Materials / Logo
Country / Region
United States
Entrant Company
Tulsa Housing Authority
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) / Government
Country / Region
United States
Entrant Company
Clever Creative
Category
Integrated Campaign / Company Branding
Country / Region
United States