2018
USPS Licensing Style Guide
Entrant Company
Clever Creative
Category
Integrated Campaign / Promotional / Branding
Client's Name
United States Postal Service
Country / Region
United States
Experience Level
The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.
Entrant Company
A Willing Participant, Inc.
Category
Video Production / Digital Creation / Video for Web / Nonprofit
Country / Region
United States
Entrant Company
SevenOne AdFactory
Category
Content Marketing / Advertorial
Country / Region
Germany
Entrant Company
Razz Interactive
Category
Marketing Effectiveness / Interactive Brand Experience
Country / Region
United States
Entrant Company
Multipleoutlet Productions
Category
Video Production / Digital Creation / Video for Web / Best Editing
Country / Region
United States