2021
Supra Performance
Entrant Company
The Brand Leader
Category
Design & Print / Packaging
Client's Name
Supra Performance
Country / Region
United States
Experience Level
Agency
After nearly a decade with a dated, amateurish logo with package not reflective of the brand itself, The Brand Leader was asked to completely rebrand Supra Performance Bars. While the logo was first, the packaging was were everything came together. We were asked to “create a package that shows the flavors and quality of the bar” while showing “speed and endurance” through the typography and other graphical elements.
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