2022

NYX Awards - 2022 Gold Winner Winner: Gimbal

The Future is Frictionless Virtual Event

Entrant Company

Gimbal

Category

Strategic Campaign / Event Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

When it comes to an omnichannel strategy, the challenge for brands and retailers has expanded from online ordering to fulfillment to how they can provide seamless experiences regardless of when, where, and how consumers choose to engage and transact. Gimbal set out to define and uncover solutions that brands are implementing in order to deliver a frictionless future for customers through an in-house produced virtual event. 
We took our original idea to host a product event around our On-the-Way Suite (a curbside pickup solution for mobile orders) and expanded that to be a full-on virtual event incorporating partners and industry leaders from the top retail POS systems, 3D geolocation technology, personalized mobile messaging platforms, and more. We scripted, developed, produced, and hosted the entire virtual event complete with an intro from our CMO, a futuristic video of a seamless customer pickup experience, video interviews and fireside chats with leaders in their respective fields, a product launch demo, and a closing session with remarks from our CEO.
Promotional assets included a teaser/splash video, a Cameo video with The Office's Brian Baumgartner, custom social media images and assets for partner promotion, a sponsored video ad for our On-the-Way suite, and a fully branded and customized "snack" experience for attendees to pick and choose snacks to be delivered prior to the event kicking off - all within a "frictionless" theme. Promotion spanned from owned properties including email blasts and social channels, as well as paid media opportunities to garner additional attendance. Post-event assets included a landing page with each session of the event broken out into separate on-demand videos for attendees to view. Over 500 people registered for the event with attendance rearing ~70% - far surpassing industry average.

Credits

VP, Marketing, Gimbal
Liz Weinsten
CMO, Gimbal
Matthew Russo
Sr. Performance Marketer, Gimbal
Thomas Kmett
Creative Director, true[X]
Nat Nguyen
Art Director, true[X]
Renée Lusano
2022
Commercial & Marketing
NYX Awards 2022 Winner - PEACE OF MIND, FINAL FRAME GmbH
gold
winner
Cloud of Legacy

Entrant Company

FINAL FRAME GmbH

Category

Commercial & Marketing / Marketing / Advertising / Others___

Country / Region

Germany

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Eye Mask Lifestyle, Younique
gold
winner

Entrant Company

Younique

Category

Video/ Film / Web Based Productions / Art Direction (NEW)

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Workshop Smarter, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Social Media Campaign

Country / Region

United Kingdom

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Wegmans | Practice, Optic Sky Productions
gold
winner

Entrant Company

Optic Sky Productions

Category

Video/ Film / Web Based Productions / Fashion & Lifestyle

Country / Region

United States