SimpleSwitch Logo

Fellow Health Partners developed the SimpleSwitch™ process to make it smoother, more reliable, and less stressful to switch billing to their service. The process was developed to make sure that the “hot spots” in switching are anticipated and appropriately monitored, minimizing disruption for new clients. We developed a product logo utilizing a strong but simple sans serif font that was streamlined by putting both words together but using a calming blue color palette to separate when read. The key graphic element is the lower case i in the word "switch" that we flipped upside down to depict a switching motion like in a light switch. Logo evolves switching billing companies.