2022

NYX Awards - 2022 Gold Winner Winner: Doop

Upgrade Jezelf - cross-media activation campaign

Entrant Company

Doop

Category

Strategic Campaign / PR Campaign

Client's Name

Upgrade Jezelf

Country / Region

Netherlands

Experience Level

Agency

Region Zwolle thought it was time for an upgrade of the regional labor market. With the launch of Upgrade Yourself, part of the Human Capital Agenda and the accompanying development fund, the Zwolle region is giving a powerful impulse to the labour market. But Upgrade Yourself cannot mean anything to Zwolle without input from its employees! That's why they asked us, Doop, to make Upgrade Yourself widely visible in the region in order to activate employers to submit 100 training requests to the development fund.
To make the initiative widely visible in the region, a cross-media activation campaign was developed. From social campaigns to online advertising, offline expressions, a launch event and even a podcast. Entrepreneurs from the region are challenged to become ambassadors of Upgrade Yourself and to nominate other entrepreneurs or make a claim on the development fund. After six weeks, almost 400 training applications had already been received! Thanks to the Upgrade Yourself campaign, Zwolle has transformed itself from an ambition region into a growth region!

2022
Advertising
NYX Awards 2022 Winner - KPT – HIKING, Family AG
gold
winner

Entrant Company

Family AG

Category

Advertising / Poster (Campaign)

Country / Region

Switzerland

2022
Advertising
NYX Awards 2022 Winner - The Egg, SeeekLab
gold
winner
anta kids

Entrant Company

SeeekLab

Category

Advertising / Advertising Campaign

Country / Region

China

2022
Student Submission
NYX Awards 2022 Winner - Adopt a Sim, Universitat Autònoma de Barcelona
gold
winner
ASF & The Sims 4

Entrant Company

Universitat Autònoma de Barcelona

Category

Student Submission / Student AD

Country / Region

Peru

2022
Design
NYX Awards 2022 Winner - We Did It Ourselves, University of Texas at Arlington
gold
winner
UTA Arlington Art Department

Entrant Company

University of Texas at Arlington

Category

Design / Illustration / Infographic

Country / Region

United States