ASCD

The Association for Supervision and Curriculum Development (ASCD) helps educators put vision into action so that every student can flourish.
ASCD identified a clear need to redesign their website to meet the evolving needs of an increasingly connected educator workforce. Their website had struggled to keep up the pace of change, with cluttered and confusing navigation, technology infrastructure that was siloed and falling behind, and a brand that had become diluted with sub-brands and confusing messaging.
Appnovation partnered with ASCD to reimagine their overall digital experience and transform it into a more modern web presence with a cleaner, streamlined design. Our objective was to reimagine ASCD.org as a user-first, engaging web presence centered around their passionate community of life-changing educators, giving them the information, tools and support they need, when and how they need it.
To reimagine the ASCD experience, we partnered on digital strategy, experience and visual design, UX research and workshops, content strategy and technological implementation, and used Rapid Iterative Testing and Evaluation to react quickly on identified issues and test new solutions that cater to ASCD’s end-users.
Improved user experience and functionality features include:
A streamlined navigation,
A simplified and clear IA and new meganav,
Organized and consistent page structures,
Easier access to short form content, including moving the most important information to the top of articles.
The new ASCD.org is a modern digital experience that aims to help life-changing educators continue to make the incredibly positive difference they do, every day. The simplified navigation creates an aesthetically pleasing and intuitive user experience, with organized and consistent page structures.
In the month after its launch, pageviews per user session increased 25%, demonstrating that users are more engaged with the website and its content.
Bounce rates decreased by 13%, meaning a more efficient and enjoyable user experience for users.
Now, the digital experience on ASCD.com ignites passion and leadership in the educators that are shaping the future of the profession.