2022

NYX Awards - 2022 Gold Winner Winner: Mobupps

Mobupps introduces MAFO - Marketing Automation Platform

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) / Marketing Automation (NEW)

Client's Name

Country / Region

Canada

Experience Level

Award Agent

Mobupps developed a marketing automation technology to enhance workflow and team efficiency.
We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners.
Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns.
MAFO is a technology to combat fraud and maximize our customers' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact.
In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%.
MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators.
As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - SAIC ArtBash 2022, Yu Chen
gold
winner
School of the Art Institute of Chicago

Entrant Company

Yu Chen

Category

Youtube / Vimeo Videos / 3D Animation (NEW)

Country / Region

China

2022
Website
NYX Awards 2022 Winner - Barrington Community Unit School District 220, Finalsite
gold
winner

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2022
Series or Campaign
NYX Awards 2022 Winner - “Make Camo Your Cause” Awareness Campaign, Beyond the Porch
gold
winner

Entrant Company

Beyond the Porch

Category

Series or Campaign / Nonprofit

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - So Nextiva... Gimme the Spiel, Nextiva
gold
winner

Entrant Company

Nextiva

Category

Video/ Film / Web Based Productions / Writing / Script

Country / Region

United States