2022

NYX Awards - 2022 Gold Winner Winner: Mobupps

Mobupps introduces MAFO - Marketing Automation Platform

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) / Marketing Automation (NEW)

Client's Name

Country / Region

Canada

Experience Level

Award Agent

Mobupps developed a marketing automation technology to enhance workflow and team efficiency.
We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners.
Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns.
MAFO is a technology to combat fraud and maximize our customers' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact.
In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%.
MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators.
As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.

2022
Branded Content
NYX Awards 2022 Winner - Design Story | Birchbark, Formica Corporation
gold
winner

Entrant Company

Formica Corporation

Category

Branded Content / Cinematography / Videography

Country / Region

United States

2022
Marketing / Advertising Campaigns
NYX Awards 2022 Winner - Test Drive, Co-Founder, Partner
gold
winner
Coleman Powersports

Entrant Company

Co-Founder, Partner

Category

Marketing / Advertising Campaigns / Self Promotion

Country / Region

United States

2022
Pro Bono
NYX Awards 2022 Winner - The League Among All Leagues, VMLY&R Lima
gold
winner
League Against Cancer

Entrant Company

VMLY&R Lima

Category

Pro Bono / Pro Bono

Country / Region

Peru

2022
Audio & Podcasts
NYX Awards 2022 Winner - Podcast , buckleUp! Podcast with Natalia Earle
gold
winner
Natalia Earle

Entrant Company

buckleUp! Podcast with Natalia Earle

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States