2022

NYX Awards - 2022 Gold Winner Winner: Mobupps

Mobupps introduces MAFO - Marketing Automation Platform

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) / Marketing Automation (NEW)

Client's Name

Country / Region

Canada

Experience Level

Award Agent

Gallery

About The Entry

Mobupps developed a marketing automation technology to enhance workflow and team efficiency.
We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners.
Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns.
MAFO is a technology to combat fraud and maximize our customers' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact.
In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%.
MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators.
As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.

Featured Media

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Branded Content
NYX Awards 2022 Winner - Daxi Wood Art Ecomuseum - Introduction (2022), FROMWAYFILM
gold
winner
Daxi Wood Art Ecomuseum, Taoyuan

Entrant Company

FROMWAYFILM

Category

Branded Content / Tourism

Country / Region

Taiwan

2022
Students
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gold
winner

Entrant Company

-

Category

Students / Student Video

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Website / Home Page / Landing Page

Country / Region

United Kingdom

2022
Strategic Campaign
NYX Awards 2022 Winner - A Mexican-American Home for 100 Co-workers, Drawn
gold
winner

Entrant Company

Drawn

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States