2022

NYX Awards - 2022 Gold Winner Winner: Mobupps

Mobupps introduces MAFO - Marketing Automation Platform

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) / Marketing Automation (NEW)

Client's Name

Country / Region

Canada

Experience Level

Award Agent

Mobupps developed a marketing automation technology to enhance workflow and team efficiency.
We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners.
Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns.
MAFO is a technology to combat fraud and maximize our customers' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact.
In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%.
MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators.
As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.

2022
Strategic Campaign
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gold
winner

Entrant Company

Gimbal

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Product Launch

Country / Region

United Kingdom

2022
Content Marketing Strategy
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gold
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy / Multichannel Social Media Content (NEW)

Country / Region

United Kingdom

2022
Branded Content
NYX Awards 2022 Winner - Freedom to Explore, ANTI Hamar
gold
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Branded Content / Branding

Country / Region

Norway