2022

NYX Awards - 2022 Gold Winner Winner: Mobupps

Mobupps introduces MAFO - Marketing Automation Platform

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) / Marketing Automation (NEW)

Client's Name

Country / Region

Canada

Experience Level

Award Agent

Mobupps developed a marketing automation technology to enhance workflow and team efficiency.
We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners.
Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns.
MAFO is a technology to combat fraud and maximize our customers' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact.
In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%.
MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators.
As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.

2022
Website
NYX Awards 2022 Winner - Sticker Genius, Verde Media
gold
winner
Sticker Genius

Entrant Company

Verde Media

Category

Website / E-Commerce

Country / Region

United States

2022
Strategic Campaign
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gold
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

United Kingdom

2022
Student Submission
NYX Awards 2022 Winner - Adopt a Sim, Universitat Autònoma de Barcelona
gold
winner
ASF & The Sims 4

Entrant Company

Universitat Autònoma de Barcelona

Category

Student Submission / Student AD

Country / Region

Peru

2022
Commercial & Marketing
NYX Awards 2022 Winner - Don't Ignore the Risk, Proscalar, LLC
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / Art Direction

Country / Region

United States