2022

NYX Awards - 2022 Gold Winner Winner: SFC Group

ContraPest Campaign

Entrant Company

SFC Group

Category

Advertising / Advertising Campaign

Client's Name

Senestech ContraPest

Country / Region

United States

Experience Level

Agency

Our Challenge: Rats. They're dirty, destructive, and reproduce like, well, rats. Did you know that a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest® is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn't a household name. SenesTech knows it should be and we agree.
Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says "environmentally friendly" without saying "environmentally friendly." Seeing this ad, who wouldn't want to support safe rat sex? Bold bus shelters, bus advertisements, and billboards in California were a high-impact way to bring attention to a cleaner, more humane way to eliminate rat infestations.

2022
Branded Content
NYX Awards 2022 Winner - Practical MBA, Pareto Labs
gold
winner

Entrant Company

Pareto Labs

Category

Branded Content / E-Learning

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - MT Manufacturing Technology Magazine , AMT
gold
winner

Entrant Company

AMT

Category

Design / Magazine Cover

Country / Region

United States

2022
Social Media Videos
NYX Awards 2022 Winner - Remembering D-Day, Proscalar, LLC
gold
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Social Media Videos / Graphics (NEW)

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - What is Business Continuity?, European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
gold
winner

Entrant Company

European Parliament, IDEA_Int.Comm Unit Office of Secretary-General

Category

Video/ Film / Web Based Productions / Public Interest / Awareness

Country / Region

Belgium