2022
Entrant Company
Gravity Global
Category
Strategic Campaign - Communication Program
Client's Name
Getac
Country / Region
United Kingdom
Experience Level
Agency
Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments.
Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors.
The campaign:
Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.
Credits
Entrant Company
Cultivate
Category
Series or Campaign - Property / Developer
Country / Region
United States
Entrant Company
Magnetic Creative
Category
Commercial & Marketing - Branding
Country / Region
South Africa
Entrant Company
Optic Sky Productions
Category
Video/ Film / Web Based Productions - Food & Beverage
Country / Region
United States
Entrant Company
The Vilcek Foundation
Category
Youtube / Vimeo Videos - Cinematography / Videography
Country / Region
United States