2022

NYX Awards - 2022 Gold Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign - Communication Program

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments.

Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors.

The campaign:

Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
 
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Entrant Company

Parsons' Core Creative Agency

Category

Video/ Film / Web Based Productions - Facilities Overview

Country / Region

United States

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winner
Netflix UK

Entrant Company

Miami Ad School

Category

Student Submission - Student AD

Country / Region

United States

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Entrant Company

Travel Manitoba

Category

Integrated Marketing - Intergrated Marketing / Other

Country / Region

Canada

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George and Mark Waldmann

Entrant Company

Gravity Switch

Category

Design - Logo

Country / Region

United States