Elevate Rapid City

To attract more healthcare professionals to the Rapid City area, especially nurses, Elevate Rapid City, an economic development agency, came to us requesting a creative solution to how to get the word out that Rapid City is an amazing place to live and work. Three local medical facilities also sponsored the effort: Monument Health, Rapid City Medical Center and Black Hills Surgical Hospital. We created an interactive experience on the Rapid City Journal branded content site that housed articles and information in a user-friendly, dynamic, appealing way. We executed a distribution plan with social to attract the right people to the content. Along with informational pieces, we embedded contact forms (might be deactivated by now) for each sponsor so interested potential candidates could receive more information about job openings. The clients were very pleased with the content and experience.