2022

NYX Awards - 2022 Gold Winner Winner: Parsons' Core Creative Agency

Water Recruiting Campaign

Entrant Company

Parsons' Core Creative Agency

Category

Social Media / Social Ad Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.

2022
Social Media
NYX Awards 2022 Winner - Race To Zero, Intuit QuickBooks
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social Educational

Country / Region

United Kingdom

2022
Social Media
NYX Awards 2022 Winner - Facebook New Customer Acquisition, Brighter Click
gold
winner

Entrant Company

Brighter Click

Category

Social Media / Social Ad Campaign

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Littlest Superhero, Warner Media - Courageous Studios
gold
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Video/ Film / Web Based Productions / Medical

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable , Julius Baer
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions / Cinematography / Videography

Country / Region

Switzerland