2022
Entrant Company
Parsons' Core Creative Agency
Category
Social Media / Social Ad Campaign
Client's Name
Country / Region
United States
Experience Level
Internal
Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.
Entrant Company
The Vilcek Foundation
Category
Video/ Film / Web Based Productions / Public Interest / Awareness
Country / Region
United States
Entrant Company
Groove Jones
Category
Mobile App / Nonprofit/Religious
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Youtube / Vimeo Videos / On-Camera Talent
Country / Region
United States
Entrant Company
FINAL FRAME GmbH
Category
Branded Content / Cinematography / Videography
Country / Region
Germany