2022

NYX Awards - 2022 Gold Winner Winner: Parsons' Core Creative Agency

Water Recruiting Campaign

Entrant Company

Parsons' Core Creative Agency

Category

Social Media / Social Ad Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.

2022
Integrated Marketing
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
gold
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing / Intergrated Marketing / Other

Country / Region

Hong Kong SAR

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Nari Ward: Lazarus, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Video/ Film / Web Based Productions / Public Interest / Awareness

Country / Region

United States

2022
Content Marketing Strategy
NYX Awards 2022 Winner - The Happy Vet Project, Ulled Asociados
gold
winner
Livisto Spain

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy / Content Marketing Strategy / Other

Country / Region

Spain

2022
Advertising
NYX Awards 2022 Winner - The Earth Called Campaign, The Brand Leader
gold
winner

Entrant Company

The Brand Leader

Category

Advertising / Advertising Campaign

Country / Region

United States