2022

NYX Awards - 2022 Gold Winner Winner: Parsons' Core Creative Agency

Water Recruiting Campaign

Entrant Company

Parsons' Core Creative Agency

Category

Social Media / Social Ad Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Nari Ward: Lazarus, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Video/ Film / Web Based Productions / Public Interest / Awareness

Country / Region

United States

2022
Mobile App
NYX Awards 2022 Winner - NAEC Nose Art Experience, Groove Jones
gold
winner
National Aviation Education Center

Entrant Company

Groove Jones

Category

Mobile App / Nonprofit/Religious

Country / Region

United States

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - Don't Ignore the Risk - YouTube, Proscalar, LLC
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Youtube / Vimeo Videos / On-Camera Talent

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - THE REAL INNOVATORS, FINAL FRAME GmbH
gold
winner

Entrant Company

FINAL FRAME GmbH

Category

Branded Content / Cinematography / Videography

Country / Region

Germany