Making HERstory

The National Partnership for Women and Families (NPWF) improves the lives of women and families by achieving equality for all women, advancing gender and racial equity in the workplace, improving access to affordable, quality health care, and promoting reproductive freedom and justice. For the second year in a row, NPWF partnered with Three(i) to capture their annual focus, impact and highlights.
Challenge: NPWF wanted to highlight their 50th anniversary celebration, and to tell their annual impact story in a way that connected with both young and older audiences.
Solution: Modern. Diverse. Flexible. Using these keywords to support the overall direction, our interactive format focused on the latest design trends to appeal to younger audiences with multi-functional expectations. A more traditional print report served standard, established purposes. And through both print and online touchpoints, we uplifted different cultures and types of women to reach a broad group and tell a story that spans half a century.
Outcome: We were able to use new media platforms to introduce NPWF to new people who weren’t typical donors in the past.