2022

NYX Awards - 2022 Grand Winner Winner

Lux L’art Du Bain | Sunset Fling

Entrant Company

CRX Design

Category

Design - Packaging (Series)

Client's Name

Unilever

Country / Region

Brazil

Experience Level

Agency

Visual identity and packaging for the launch of Sunset Fling, special summer edition collection of Lux L’art du Bain (Unilever, China).

Lux L’art du Bain is a Lux sub-brand in China, focused on creating new and unique bath experiences. For the launch of its limited-edition summer collection, the packaging presents a tropical landscape — multicolored waves which reveal both warm and refreshing tones, whilst also creating unique windows to visualize the rich textures of the actual product formulas.

Credits

Creative Partner
Luiz Sanches Junior
Creative Partner
Danilo Helvadjian
Creative Partner
Ingrid Lafalce
Creative Partner
Cristiano Vinciprova
Photographer | enfocafotos
Ching Lee
Producer | enfocafotos
Samantha Seow
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