2018
OPEL ADAM - Be 360
Entrant Company
SevenOne AdFactory
Category
Integrated Campaign / Integrated Marketing Campaign
Client's Name
Opel Automotive GmbH
Country / Region
Germany
Experience Level
Topmodel contestant Karina dives into a 360 degree VR music video with six different virtual worlds to a track that was produced exclusively for the campaign. The VR video is a new interactive tool which impressively complements the Opel Adam BE YOU - BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling Germany's Next Topmodel special edition cars through a new channel on the Amazon landing page.
Entrant Company
SevenOne AdFactory
Category
Television (Commercials / Broadcast / Outdoor) / Food & Beverage/Restaurant/Cooking
Country / Region
Germany
Entrant Company
SevenOne AdFactory
Category
Television (Commercials / Broadcast / Outdoor) / Product
Country / Region
Germany
Entrant Company
VERB Interactive
Category
Marketing Effectiveness / Branding Strategy Campaign
Country / Region
Canada
Entrant Company
Razz Interactive
Category
Digital - Website / Real Estate
Country / Region
United States