2018
OPEL ADAM - Be 360
Entrant Company
SevenOne AdFactory
Category
Integrated Campaign - Integrated Marketing Campaign
Client's Name
Opel Automotive GmbH
Country / Region
Germany
Experience Level
Topmodel contestant Karina dives into a 360 degree VR music video with six different virtual worlds to a track that was produced exclusively for the campaign. The VR video is a new interactive tool which impressively complements the Opel Adam BE YOU - BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling Germany's Next Topmodel special edition cars through a new channel on the Amazon landing page.
Entrant Company
Perfect Accident Creative Services GmbH
Category
Television (Commercials / Broadcast / Outdoor) - Information
Country / Region
Germany
Entrant Company
IET.tv
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) - Nonprofit
Country / Region
United Kingdom
Entrant Company
Avid Creative
Category
Integrated Campaign - Company Branding
Country / Region
Canada
Entrant Company
SevenOne AdFactory
Category
Television (Commercials / Broadcast / Outdoor) (Series episodes) - Promotion
Country / Region
Germany