2022

NYX Awards - 2022 Silver Winner Winner: Cultivate

Nutrition GPA

Entrant Company

Cultivate

Category

Mobile App / Health & Wellness

Client's Name

Reinagel Communications

Country / Region

United States

Experience Level

Agency

Nutrition GPA is a self-help tool for those seeking to monitor and improve their eating habits and nutrition status.
We worked closely with the app creator, Monica Reinagel, MS, LD/N, to bring her vision to life. Monica had already built a solid nutrition coaching and consulting business, and she had developed iterations of the Nutrition GPA app—earning it a mention in the New York Times as a top nutrition aide.
Our team partnered with Monica to understand her goals in order to develop a valuable resource for many in their journey to establish better eating habits. We streamlined the daily nutrition quiz, introduced visualizations of one's eating habits over time, and incorporated curated content resulting in a more integrated and meaningful user experience. The app now serves as an introduction to her program and a value add for her business.

Credits

Product Manager & Art Director
Jenny Schuler
System Architecture & Developer
Max Boganets
President
Mark Wierda
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Integrated Marketing
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Entrant Company

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Category

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Country / Region

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Category

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Country / Region

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Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Content Marketing Strategy / Marketing Program (NEW)

Country / Region

Taiwan