2022

NYX Awards - 2022 Gold Winner Winner: Gravity Global

Profit Hunter: A Force with Nature

Entrant Company

Gravity Global

Category

Website / Manufacturing

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years.
Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back!
Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority.
The new 21/22 Embraer – Profit Hunter campaign ‘A Force with Nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances.
This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

Credits

all@gravityglobal
2022
Design
NYX Awards 2022 Winner - Pu 'er tea for the 600th of Temple of Heaven, Li Jiuzhou Studio
gold
winner
Beijing Temple of Heaven Store

Entrant Company

Li Jiuzhou Studio

Category

Design / Packaging

Country / Region

China

2022
Social Media
NYX Awards 2022 Winner - Veterans Land Board Social Media Engagement, Proscalar, LLC
gold
winner

Entrant Company

Proscalar, LLC

Category

Social Media / Facebook Engagement

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Make Space for Possibilities™, Cooper Smith Agency
gold
winner
DIRTT Environmental Solutions Inc.

Entrant Company

Cooper Smith Agency

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Proud to Be Certified Evergreen®, Supportworks
gold
winner

Entrant Company

Supportworks

Category

Branded Content / 2D Animation

Country / Region

United States