2022

NYX Awards - 2022 Grand Winner Winner

Embraer: Insights for a Different World

Entrant Company

Gravity Global

Category

Covid-19 Related - Covid-19 Related / Other

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years.

Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back!

Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority.

The new 20/21 Embraer – Profit Hunter campaign ‘A force with nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances.

This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

Credits

all@gravityglobal
2022
Design
NYX Awards 2022 Winner - ancora
grand
winner
PLUS Corporation.

Entrant Company

Harajuku DESIGN Inc.

Category

Design - Promotional / Branding

Country / Region

Japan

2022
Strategic Campaign
NYX Awards 2022 Winner - A Century of Care
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign - Special Event

Country / Region

United States

2022
Mobile App
NYX Awards 2022 Winner - JobStack: Putting work and workforces within reach
grand
winner

Entrant Company

PeopleReady

Category

Mobile App - Business

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Science of Community
grand
winner

Entrant Company

INVIVO, a Red Nucleus company

Category

Video/ Film / Web Based Productions - 3D Animation (NEW)

Country / Region

Canada