2022

NYX Awards - 2022 Grand Winner Winner

FlexRoad Branding

Entrant Company

Parsons' Core Creative Agency

Category

Design - Corporate Identity

Client's Name

Indiana Department of Transportation

Country / Region

United States

Experience Level

Internal

When the Indiana Department of Transportation saw an opportunity to use technology to reduce congestion, lower traffic incident rates, increase travel time reliability, and create an overall smoother ride on the Borman Expressway (I-80/I-94), they knew they would need a compelling, memorable way to share the solution with riders and the community.

This project is a first-of-its-kind for Indiana, and they wanted to develop an integrated brand identity that spoke to modernization, reliability, and safety across a variety of touchpoints. The name and logo are meant to highlight the flexibility of a reactive roadway system, while the addition of the tagline (both on its own and as part of the responsive logo system) speaks to the reliability of addressing traffic incidents early, and how this allows traffic to continue flowing around them.

The responsive logo system allows for a variety of branded applications. It also allows room to be expanded or condensed as needed to highlight the project itself, the project’s location, or to fit potential future applications of this technology across the state.

Ultimately, this brand has been applied to videos, templates, 3D animations, public engagement meeting promotion and wayfinding, icons, social media content, website, graphics, reports, voiceover, and copywriting.

2022
Social Media
NYX Awards 2022 Winner - Race To Zero
grand
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Facebook Engagement

Country / Region

United Kingdom

2022
Website
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature
grand
winner

Entrant Company

Gravity Global

Category

Website - Transportation

Country / Region

United Kingdom

2022
Design
NYX Awards 2022 Winner - Lux L’art Du Bain | Sunset Fling
grand
winner

Entrant Company

CRX Design

Category

Design - Packaging (Series)

Country / Region

Brazil

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - GIZ Customer Care & Complaint Management
grand
winner
Germany’s development agency Gesellschaft für Internationale Zusammenarbeit (GIZ)

Entrant Company

Anchor Agency Pte Ltd

Category

Video/ Film / Web Based Productions - Motion Graphics (NEW)

Country / Region

Singapore