2022

NYX Awards - 2022 Grand Winner Winner: Parsons' Core Creative Agency

FlexRoad Branding

Entrant Company

Parsons' Core Creative Agency

Category

Design / Corporate Identity

Client's Name

Indiana Department of Transportation

Country / Region

United States

Experience Level

Internal

When the Indiana Department of Transportation saw an opportunity to use technology to reduce congestion, lower traffic incident rates, increase travel time reliability, and create an overall smoother ride on the Borman Expressway (I-80/I-94), they knew they would need a compelling, memorable way to share the solution with riders and the community.
This project is a first-of-its-kind for Indiana, and they wanted to develop an integrated brand identity that spoke to modernization, reliability, and safety across a variety of touchpoints. The name and logo are meant to highlight the flexibility of a reactive roadway system, while the addition of the tagline (both on its own and as part of the responsive logo system) speaks to the reliability of addressing traffic incidents early, and how this allows traffic to continue flowing around them.
The responsive logo system allows for a variety of branded applications. It also allows room to be expanded or condensed as needed to highlight the project itself, the project’s location, or to fit potential future applications of this technology across the state.
Ultimately, this brand has been applied to videos, templates, 3D animations, public engagement meeting promotion and wayfinding, icons, social media content, website, graphics, reports, voiceover, and copywriting.

2022
Branded Content
NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content / Health & Wellness

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Breakaway , Warner Media - Courageous Studios
grand
winner
Charles Schwab

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content / Financial Services

Country / Region

United States

2022
Public Relations
NYX Awards 2022 Winner - Baldurs Gate Dark Alliance Returns, Vicarious PR
grand
winner

Entrant Company

Vicarious PR

Category

Public Relations / Media Relations / Other

Country / Region

United States

2022
Integrated Marketing
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom