2022

NYX Awards - 2022 Grand Winner Winner: Gravity Global

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign / Social Media Campaign

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments.
Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors.
The campaign:
Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
Social Media Videos
NYX Awards 2022 Winner - Be a voice for the voiceless, Pets Global
grand
winner

Entrant Company

Pets Global

Category

Social Media Videos / Cause Marketing

Country / Region

United States

2022
Publications
NYX Awards 2022 Winner - Making HERstory, Threei Creative Communications
grand
winner
National Partnership for Women & Families

Entrant Company

Threei Creative Communications

Category

Publications / Annual Report

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - www.cultivatebrands.com, Cultivate
grand
winner

Entrant Company

Cultivate

Category

Website / Business to Business

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - A Pleasant Day, FROMWAYFILM
grand
winner
HCT Pharma Works Co., Ltd.

Entrant Company

FROMWAYFILM

Category

Branded Content / Branding

Country / Region

Taiwan