2022

NYX Awards - 2022 Grand Winner Winner

DentsuX/AdColony Slather on Success for French's Mustard

Entrant Company

AdColony

Category

Advertising - Online AD (Single)

Client's Name

DentsuX and McCormick & Company’s French’s

Country / Region

United States

Experience Level

Internal

McCormick was looking to increase awareness for French’s Classic Yellow Mustard during the 2021 summer season. Teaming up with AdColony and DentsuX, they developed an innovative campaign that would capture the fun, carefree feeling of summer through an interactive game component. McCormick worked with creative agency, Fitzco, to create an upbeat video to show the versatility of French’s Mustard. McCormick leveraged AdColony’s Instant Play HD Video technology to give smartphone users a high-quality viewing experience. Implementing an interactive Dynamic End Card gave users an extra opportunity to engage. The French’s mustard campaign surpassed multiple benchmarks to deliver appetizing results!

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Entrant Company

JerryCo Animation

Category

Broadcast and Television - Animation

Country / Region

Canada

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Entrant Company

ANTI Hamar

Category

Branded Content - Art Direction

Country / Region

Norway

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Covid-19 Related
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Entrant Company

Gravity Global

Category

Covid-19 Related - Integrated Marketing

Country / Region

United Kingdom

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Entrant Company

HERO Marketing

Category

Integrated Marketing - Business to Consumer

Country / Region

United States