2022

NYX Awards - 2022 Grand Winner Winner

DentsuX/AdColony Slather on Success for French's Mustard

Entrant Company

AdColony

Category

Advertising - Online AD (Single)

Client's Name

DentsuX and McCormick & Company’s French’s

Country / Region

United States

Experience Level

Internal

McCormick was looking to increase awareness for French’s Classic Yellow Mustard during the 2021 summer season. Teaming up with AdColony and DentsuX, they developed an innovative campaign that would capture the fun, carefree feeling of summer through an interactive game component. McCormick worked with creative agency, Fitzco, to create an upbeat video to show the versatility of French’s Mustard. McCormick leveraged AdColony’s Instant Play HD Video technology to give smartphone users a high-quality viewing experience. Implementing an interactive Dynamic End Card gave users an extra opportunity to engage. The French’s mustard campaign surpassed multiple benchmarks to deliver appetizing results!

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Video/ Film / Web Based Productions
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Entrant Company

K&N Engineering, Inc.

Category

Video/ Film / Web Based Productions - Branding

Country / Region

United States

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Youtube / Vimeo Videos
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Entrant Company

Proscalar, LLC

Category

Youtube / Vimeo Videos - Cinematography / Videography

Country / Region

United States

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Social Media
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Entrant Company

Gravity Global

Category

Social Media - YouTube Channel / Video (NEW)

Country / Region

United Kingdom

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Public Relations
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Entrant Company

Vicarious PR

Category

Public Relations - Publicity Campaign

Country / Region

United States