2022

NYX Awards - 2022 Grand Winner Winner: Groove Jones

NAEC Nose Art Experience

Entrant Company

Groove Jones

Category

Mobile App / Education

Client's Name

National Aviation Education Center

Country / Region

United States

Experience Level

Agency

The Henry B. Tippie National Aviation Education Center (NAEC), named in honor of Mr. Tippie, a World War II veteran, is the flagship of the American Airpower Heritage Museum (AAHM). Groove Jones helped the NAEC with an exciting AR App experience to launch their new 47,000 square foot facility in Dallas.
The NAEC’s Nose Art Gallery features a selection of authentic World War II Aviation Nose Art and is a Smithsonian-certified collection. The nose art collection consists of panels cut from the forward position, or “noses” of WWII aircraft fuselages containing the artistic impressions of pin-up girls.
Through the power of AR (Augmented Reality), you can see the planes flying in the air, surrounded by clouds, with the ability to toggle a map below that highlights the plane’s mission maps.
Fans and enthusiasts of WWII aircraft will be blown away by the attention to detail of the B-17 and B-24 warbirds as well as the custom music and sound effects.
Each plane has a podcast style audio story voiced by actor Major Attaway. He is best known for being the longest-running Genie in Disney’s Aladdin on Broadway and providing the voices for Arcadios, Desmond Rutaganda, and Ton Jravolta.
The App also features numerous images of the nose art and archival photos from World War II and the post-war scrapping of surplus aircraft.
Vintage nose art fans can thank an Arkansas man named Minot Pratt for saving these works of art from the scrap heap. Pratt was a manager at the junkyard in Walnut Ridge, Arkansas, where thousands of aircraft were sent to be cut up and disassembled after the war’s end. He liked the hand-painted pinup girls featured on the planes, and he instructed his workmen to remove them before destroying the aircraft. The metal scraps adorned with pinup girls were stored in a barn until the mid-1960s when they were donated to the CAF (Commemorative Air Force).
The App is available for both Apple and Android devices.

Credits

Vice President of Education, National Aviation Education Center
Nancy McGee
2022
Design
NYX Awards 2022 Winner - Alumni Universität Graz, COPE Content Performance Group
grand
winner
Universität Graz

Entrant Company

COPE Content Performance Group

Category

Design / Magazine

Country / Region

Austria

2022
Covid-19 Related
NYX Awards 2022 Winner - NIH-Wide Strategic Plan for COVID-19 Response, The Scientific Consulting Group, Inc.
grand
winner
National Institutes of Health, Office of the Director

Entrant Company

The Scientific Consulting Group, Inc.

Category

Covid-19 Related / Government Response

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Mercari Pre-Loved POP-UP, HERO Marketing
grand
winner

Entrant Company

HERO Marketing

Category

Strategic Campaign / Special Event

Country / Region

United States