2022

NYX Awards - 2022 Silver Winner Winner

It's Your Data, Volume 3

Entrant Company

RackTop Systems

Category

Marketing Effectiveness - Video Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

RackTop's "It's Your Data" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, "Medical Records" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it's been stolen. "Intervention" makes light of lax data security measures. "CrazyWall" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, "Snapshots" exposes the fact that the most common ransomware recovery strategy is flawed.

Credits

Talent
Seth Kallick
Director/Shine Creative
Drury Bynum
Producer/Shine Creative
Jamie Campbell
Director of Photography/Shine Creative
Louis Vieira
Gaffer/Shine Creative
Benjamin Vaeth Levin
Grip/Shine Creative
Ryan Clark
PA/Shine Creative
Logan Doll
2022
Integrated Marketing
NYX Awards 2022 Winner - Non Profit Rebranding
silver
winner
Waystone Health & Human Services

Entrant Company

Communications, Ink

Category

Integrated Marketing - Nonprofit

Country / Region

United States

2022
COVID-19 Related
NYX Awards 2022 Winner -  Our Comeback
silver
winner
San Mateo County

Entrant Company

True North Inc.

Category

COVID-19 Related - Government

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - Hunter's Horn
silver
winner
Houston Safari Club Foundation

Entrant Company

Madavor Media

Category

Design - Magazine

Country / Region

United States

2022
Social Media Videos
NYX Awards 2022 Winner - Old Glory - Virtual Veterans Day
silver
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Social Media Videos - Government

Country / Region

United States