2022

NYX Awards - 2022 Silver Winner Winner: RackTop Systems

It's Your Data, Volume 3

Entrant Company

RackTop Systems

Category

Marketing Effectiveness / Video Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

RackTop's "It's Your Data" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, "Medical Records" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it's been stolen. "Intervention" makes light of lax data security measures. "CrazyWall" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, "Snapshots" exposes the fact that the most common ransomware recovery strategy is flawed.

Credits

Talent
Seth Kallick
Director/Shine Creative
Drury Bynum
Producer/Shine Creative
Jamie Campbell
Director of Photography/Shine Creative
Louis Vieira
Gaffer/Shine Creative
Benjamin Vaeth Levin
Grip/Shine Creative
Ryan Clark
PA/Shine Creative
Logan Doll
2022
Design
NYX Awards 2022 Winner - Nitro Nutrition™ 21-Day Reset and Monthly Accelerate Recipes, Kyani, Inc.
silver
winner

Entrant Company

Kyani, Inc.

Category

Design / Program Guide

Country / Region

United States

2022
Social Media Videos
NYX Awards 2022 Winner - Meet Susie, Cultivate
silver
winner
Ozinga

Entrant Company

Cultivate

Category

Social Media Videos / Recruitment

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Race To Zero, Intuit QuickBooks
silver
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social Engagement

Country / Region

United Kingdom

2022
Design
NYX Awards 2022 Winner - QNET 23rd Anniversary, QNET
silver
winner

Entrant Company

QNET

Category

Design / Corporate Identity

Country / Region

Malaysia