2022
Entrant Company
RackTop Systems
Category
Marketing Effectiveness - Video Campaign
Client's Name
Country / Region
United States
Experience Level
Internal
RackTop's "It's Your Data" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, "Medical Records" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it's been stolen. "Intervention" makes light of lax data security measures. "CrazyWall" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, "Snapshots" exposes the fact that the most common ransomware recovery strategy is flawed.
Credits
Entrant Company
Communications, Ink
Category
Integrated Marketing - Nonprofit
Country / Region
United States
Entrant Company
True North Inc.
Category
COVID-19 Related - Government
Country / Region
United States
Entrant Company
Madavor Media
Category
Design - Magazine
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Social Media Videos - Government
Country / Region
United States