40 Tenth Ave

Entrant Company

Neoscape

Category

Integrated Campaign / Integrated Marketing Campaign

Client's Name

Aurora Capital Associates

Country / Region

United States

Experience Level

Gallery

About The Entry

Standing ten stories high in New York City’s Meatpacking District and rooted on the High Line, 40 Tenth Avenue’s chiseled shape offers a heightened awareness of the natural world. Our campaign captured Studio Gang’s innovative, elemental design in an elegantly modern brand identity. The logo hints at the sun’s movement, a key architectural element. The print and online experiences feature a clean structure with large-scale imagery, windows into the vibrant cityscape and lush High Line greenery.