40 Tenth Ave

Standing ten stories high in New York City’s Meatpacking District and rooted on the High Line, 40 Tenth Avenue’s chiseled shape offers a heightened awareness of the natural world. Our campaign captured Studio Gang’s innovative, elemental design in an elegantly modern brand identity. The logo hints at the sun’s movement, a key architectural element. The print and online experiences feature a clean structure with large-scale imagery, windows into the vibrant cityscape and lush High Line greenery.