2018

NYX Awards - 2018 Triumph Winner Winner: Responsive Spaces GmbH

Delacon Dandelion

Entrant Company

Responsive Spaces GmbH

Category

Direct Marketing / Trade Show Exhibit

Client's Name

Delacon Biotechnik GmbH

Country / Region

Austria

Experience Level

The Delacon Dandelion serves as a unique interface to communicate with the digital world. It's set up as an analog, stylized and over-sized model of its real counterpart and hides a punch of technology under a slick white texture. Built-in are a number of highly sensible airflow-detectors. When they detect a change (i.e. if you blow on it), its digital clone on the led-screen reacts accordingly: Its seeds will begin their magical journey depending on the strength and direction of the airflow.

Credits

Director Responsive Spaces
Markus Pargfrieder
Creative Director Heidlmair
Andreas Wurm
Development/Graphical Design
Martin Zeplichal
Development/Research
Julian Reil
2018
Integrated Campaign
NYX Awards 2018 Winner - Wonder Woman UN Honorary Ambassador Campaign, Clever Creative
triumph
winner

Entrant Company

Clever Creative

Category

Integrated Campaign / Cause Marketing

Country / Region

United States

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - The Science of Collective Discovery, Red Hat
triumph
winner

Entrant Company

Red Hat

Category

Video Production / Digital Creation / Video for Web / Documentary

Country / Region

United States

2018
Integrated Campaign
NYX Awards 2018 Winner - Sugar Suite Cakes Branding, Avid Creative
triumph
winner
Sugar Suite Cakes

Entrant Company

Avid Creative

Category

Integrated Campaign / Company Branding

Country / Region

Canada

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - Take Me Fishing - Women Making Waves, Colle McVoy
triumph
winner
Recreational Boating & Fishing Foundation

Entrant Company

Colle McVoy

Category

Video Production / Digital Creation / Video for Web / Nature / Wildlife (NEW)

Country / Region

United States