2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

About The Entry

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Publications
NYX Awards 2022 Winner - Roca Group's Annual Report 2020, Ulled Asociados
gold
winner

Entrant Company

Ulled Asociados

Category

Publications / Annual Report

Country / Region

Spain

2022
Design
NYX Awards 2022 Winner - Gentlemen, BAI YUE INTERIOR DESIGN
gold
winner
MR. Chao

Entrant Company

BAI YUE INTERIOR DESIGN

Category

Design / Corporate Identity

Country / Region

Taiwan

2022
Marketing
NYX Awards 2022 Winner - Test Drive, Co-Founder, Partner
gold
winner
Coleman Powersports

Entrant Company

Co-Founder, Partner

Category

Marketing / Advertising Campaigns / Self Promotion

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Improving Engagement and Access, SIMOS Solutions
gold
winner

Entrant Company

SIMOS Solutions

Category

Website / Branding

Country / Region

United States