2022
Entrant Company
Yu Chen
Category
Pro Bono / Pro Bono
Client's Name
Hubei Han Embroidery Association
Country / Region
China
Experience Level
Internal
Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.
Credits
Entrant Company
Proscalar, LLC
Category
Youtube / Vimeo Videos / Art Direction (NEW)
Country / Region
United States
Entrant Company
Rainbow Trout Films Ltd
Category
Virtual Events / Directing
Country / Region
United Kingdom
Entrant Company
European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
Category
Video/ Film / Web Based Productions / Training / Knowledge-Based
Country / Region
Belgium
Entrant Company
Proscalar, LLC
Category
Social Media Videos / Graphics (NEW)
Country / Region
United States