2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Strategic Campaign
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
gold
winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign / Special Event

Country / Region

Hong Kong SAR

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Koko Jones Show, Corporate Films Canada
gold
winner
SayItFirst/ Seven Generations Education Institute

Entrant Company

Corporate Films Canada

Category

Video/ Film / Web Based Productions / Education

Country / Region

Canada

2022
Branded Content
NYX Awards 2022 Winner - Amdocs SuperAgent, Moburst
gold
winner

Entrant Company

Moburst

Category

Branded Content / Motion Graphics

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Visit California Full Website Redesign, Appnovation
gold
winner

Entrant Company

Appnovation

Category

Website / Tourism

Country / Region

Canada