2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Strategic Campaign
NYX Awards 2022 Winner - Reimagining the Future of Work, Alludo
gold
winner

Entrant Company

Alludo

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Workshop Smarter, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Social Media Campaign

Country / Region

United Kingdom

2022
Website
NYX Awards 2022 Winner - ROSSETTI, Verde Media
gold
winner
ROSSETTI

Entrant Company

Verde Media

Category

Website / Business to Business

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Wegmans | Practice, Optic Sky Productions
gold
winner

Entrant Company

Optic Sky Productions

Category

Video/ Film / Web Based Productions / Fashion & Lifestyle

Country / Region

United States