2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Social Media Campaign

Country / Region

United Kingdom

2022
Social Media
NYX Awards 2022 Winner - FinGreen, QNET's Signature Financial Literacy Programme, QNET
gold
winner

Entrant Company

QNET

Category

Social Media / Social Educational

Country / Region

Malaysia

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable , Julius Baer
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions / Banking

Country / Region

Switzerland

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - 5 Reasons for 5G, COPE Content Performance Group
gold
winner
A1 Telekom Austria AG

Entrant Company

COPE Content Performance Group

Category

Video/ Film / Web Based Productions / Information Technology (IT)

Country / Region

Austria