2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Content Marketing Strategy
NYX Awards 2022 Winner - L’Oréal Professionnel – Metal Detox Campaign, Agency Guacamole
gold
winner

Entrant Company

Agency Guacamole

Category

Content Marketing Strategy / Influencer Marketing (NEW)

Country / Region

United States

2022
Audio & Podcasts
NYX Awards 2022 Winner - Podcast , buckleUp! Podcast with Natalia Earle
gold
winner
Natalia Earle

Entrant Company

buckleUp! Podcast with Natalia Earle

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States

2022
Social Media Videos
NYX Awards 2022 Winner - Nari Ward: Home of the Brave, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Social Media Videos / Nonprofit

Country / Region

United States

2022
Broadcast and Television
NYX Awards 2022 Winner - Sport – Energy that moves Croatia, Mit dizajn studio
gold
winner
HEP - Croatian National Energy Company

Entrant Company

Mit dizajn studio

Category

Broadcast and Television / Corporate Image

Country / Region

Croatia (Hrvatska)