2022
Entrant Company
Yu Chen
Category
Pro Bono - Pro Bono
Client's Name
Hubei Han Embroidery Association
Country / Region
China
Experience Level
Internal
Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.
Credits
Entrant Company
Proscalar, LLC
Category
Youtube / Vimeo Videos - Directing
Country / Region
United States
Entrant Company
Pareto Labs
Category
Branded Content - E-Learning
Country / Region
United States
Entrant Company
Cultivate
Category
Design - Corporate Identity
Country / Region
United States
Entrant Company
Ivanti
Category
Public Relations - Media Relations / Other
Country / Region
United States