2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - Don't Ignore the Risk - YouTube, Proscalar, LLC
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Youtube / Vimeo Videos / Art Direction (NEW)

Country / Region

United States

2022
Virtual Events
NYX Awards 2022 Winner - Enesco Virtual Trade Show, Rainbow Trout Films Ltd
gold
winner

Entrant Company

Rainbow Trout Films Ltd

Category

Virtual Events / Directing

Country / Region

United Kingdom

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - What is Business Continuity?, European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
gold
winner

Entrant Company

European Parliament, IDEA_Int.Comm Unit Office of Secretary-General

Category

Video/ Film / Web Based Productions / Training / Knowledge-Based

Country / Region

Belgium

2022
Social Media Videos
NYX Awards 2022 Winner - Remembering D-Day, Proscalar, LLC
gold
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Social Media Videos / Graphics (NEW)

Country / Region

United States