2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Publications
NYX Awards 2022 Winner - Six Iconoclasts – Why Adaptability Matters, Cooper Smith Agency
gold
winner
DIRTT Environmental Solutions Inc.

Entrant Company

Cooper Smith Agency

Category

Publications / Magazine

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Turn 10, 1minus1
gold
winner
Turn 10 Studios

Entrant Company

1minus1

Category

Website / Games / Games Related

Country / Region

United Kingdom

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Eye Mask Lifestyle, Younique
gold
winner

Entrant Company

Younique

Category

Video/ Film / Web Based Productions / Branding

Country / Region

United States

2022
Audio & Podcasts
NYX Awards 2022 Winner - The Science Behind Essential Oils, doTERRA International
gold
winner

Entrant Company

doTERRA International

Category

Audio & Podcasts / Health & Fitness

Country / Region

United States