2022

NYX Awards - 2022 Gold Winner Winner: Yu Chen

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono / Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

About The Entry

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.
Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.
I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Design
NYX Awards 2022 Winner - SAIC ArtBash 2022, Yu Chen
gold
winner
School of the Art Institute of Chicago

Entrant Company

Yu Chen

Category

Design / Event Materials

Country / Region

China

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - 2022 Vilcek Foundation Prizes, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Youtube / Vimeo Videos / Nonprofit

Country / Region

United States

2022
Integrated Marketing
NYX Awards 2022 Winner - Workshop Smarter, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2022
Advertising
NYX Awards 2022 Winner - What We Share Over Tea - Harney & Sons 2021 Catalog, Ashworth Creative
gold
winner

Entrant Company

Ashworth Creative

Category

Advertising / Catalog (NEW)

Country / Region

United States