2022
Entrant Company
Warner Media - Courageous Studios
Category
Branded Content / Health & Wellness
Client's Name
Cleveland Clinic
Country / Region
United States
Experience Level
Internal
For families like the Ardens, Cleveland Clinic represents hope. Their youngest son suffers from epileptic fits so severe he has to wear a padded helmet for protection. But they believe that the world’s most advanced neuroscience can cure their son – and they’ve traveled all the way from Israel for a chance to meet the Cleveland Clinic’s leading expert in the field and see what can be done.
In this riveting film for Cleveland Clinic, our film crews had unprecedented access to the Arden's journey – sitting in on teleconferencing calls with them and Cleveland Clinic doctors, joining the Arden’s young son bedside for examinations, documenting the circle of prayers before surgery, following the medical team into the operating room, and anxiously pacing the floors of the waiting room while anticipating the results.
In true documentary fashion, our film takes our viewers into the Arden’s gripping story in real-time – elevating Cleveland Clinic’s history of breakthroughs and legacy of compassionate care in the course of the journey. By experiencing Cleveland Clinic’s incredible culture for themselves, albeit vicariously via the Arden's story, our audience walked away with a renewed appreciation for the work the Clinic does – having shed a few tears, we venture, along the way.
Credits
Entrant Company
Proscalar, LLC
Category
Commercial & Marketing / Public Interest / Awareness
Country / Region
United States
Entrant Company
Carimus
Category
Design / Logo
Country / Region
United States
Entrant Company
Travel Manitoba
Category
Integrated Marketing / Intergrated Marketing / Other
Country / Region
Canada
Entrant Company
Digital Creative Visionaries
Category
Marketing / Advertising Campaigns / HR Campaign
Country / Region
United States