2022

NYX Awards - 2022 Gold Winner Winner: Universitat Autònoma de Barcelona

Adopt a Sim

Entrant Company

Universitat Autònoma de Barcelona

Category

Student Submission / Student AD

Client's Name

ASF & The Sims 4

Country / Region

Peru

Experience Level

Student

Truth is, no one ever bonds with dogs in shelters. That’s the main problem according to all dog shelters in Perú, and probably the world. Therefore, the idea seeks to create these links from the virtual world of the Sims 4 to the physical world where our dogs are not adopted. It is proven that players connect with their Sims, they learn their lives, names and every facet of them; that’s why they are our target, people that can interact with the digital platform and create feelings. The Sims 4 Hardcore players. Why? Because the Sims place an update where people can adopt Dogs in the game and also create them.
We will digitize the dogs in Animals Without Borders with the same Sims creator from the game (free of charge), it allows us to place their physical and mental characteristics as well as personality; then we will send them to the Sims for upload as options to adopt in the game. After The Sims players have time with the virtual pet version, we will contact those players that adopted the real dogs to be informed that their Sim is real, only that no one gave him the life it has in the game with you, and you can still give it that life if you adopt him.
The campaign will be able to digitize all the dogs in the shelter at no cost, turning them into 55kbts files. Some of them were already digitized in the preparation of the Board as the one in the middle of it. Placing the shelter dogs in homes that will treat them with love. Homes that already loved them. The campaign will demonstrate how the Sims game transcends digital barriers and affects the physical world, while changing the lives of many dogs.

Credits

Creative Student / UAB
Luis Felipe Rios
2022
Strategic Campaign
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gold
winner
Elevate Rapid City

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2022
Commercial & Marketing
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gold
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / Government

Country / Region

United States

2022
Design
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gold
winner

Entrant Company

Ulled Asociados

Category

Design / Promotional / Branding

Country / Region

Spain

2022
Branded Content
NYX Awards 2022 Winner - Category Leader, Moburst
gold
winner
Moburst

Entrant Company

Moburst

Category

Branded Content / Branded Content / Other

Country / Region

United States