2022
Entrant Company
Warner Media - Courageous Studios
Category
Video/ Film / Web Based Productions - Medical
Client's Name
Providence
Country / Region
United States
Experience Level
Internal
Basketball legend Howard White has seen it all – from high school hoops to a college coaching career to a top job at Nike working with some of the greatest all-time names in basketball. But when his heart began to fail, Howard knew he’d have to rely on a team of healthcare superstars at Providence to have a shot at getting a new heart in time.
To tell Howard’s incredible heart transplant story, we shot a rhythmic, high-energy style video brought to life thanks to a few called-in favors from Howard’s famous friends. Our film celebrates the life of this Black pioneer as well as the incredible teamwork of Providence doctors and nurses who gave him a new lease on life thanks to a new heart.
With digital placements over-delivering by nearly 10M impressions, and social engagement rates performing 77% stronger than CNN benchmarks, our film generated huge positive sentiment, highlighting the compassionate, best-in-class care available at the Providence hospital network while also telling the powerful story of a living legend who deserves wider recognition.
Credits
Entrant Company
Gravity Global
Category
Strategic Campaign - Brand Strategy Campaign
Country / Region
United Kingdom
Entrant Company
Proscalar, LLC
Category
Commercial & Marketing - Art Direction
Country / Region
United States
Entrant Company
Cultivate
Category
Series or Campaign - Construction
Country / Region
United States
Entrant Company
Parsons' Core Creative Agency
Category
Social Media - Social Ad Campaign
Country / Region
United States