2022

NYX Awards - 2022 Gold Winner Winner

Saudi Thoub Gift Box

Entrant Company

The Saudi Industrial Development Fund

Category

Design - Packaging

Client's Name

Mshar

Country / Region

Saudi Arabia

Experience Level

Student

Gathering the most important pieces of the Saudi thoub in a luxurious box

It represents a national identity that can be presented to tourists

And visitors to the Kingdom of Saudi Arabia.

We want to convey a sense of pride in the Saudi identity to every user,

So we focused on the visual design first. We designed the cover and the card as a visual story

It tells the success of the Kingdom of Saudi Arabia from the beginning of its establishment in 1727 to the vision of 2030

(Honoring the past and looking forward to the future)

Since resources riding cattle and mud for houses

To high-rise towers and electric cars.

1- Thoub

2- Cuff link

3- A card carrying a written message to the customer

4- A luxury wooden hanger

Credits

Designer
Sara AlGhannam
2022
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Category

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Country / Region

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